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Posts Tagged ‘Instagram’

Is There Room in Journalism for Reporters Who Make Paid Product Endorsements?

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You don’t ordinarily think of a local news reporter having endorsement deals, but Sara Hopkins, a reporter at WWAY in Wilmington, NC, reportedly does.

As Deborah Potter writes at NewsLab, Hopkins has leveraged her social media cred–a combined 350,000 followers across Twitter, Vine and Instagram–into a significant enhancement to her starter-market salary. Old Navy paid her $2,000 for a Vine ad and a Tweet; she’s also been a paid spokesperson for Coca-Cola.

And no, her boss at WWAY is neither unaware or unhappy:

Hopkins doesn’t hide the fact that she’s a journalist on her social media profiles and none of her activities come as a surprise to WWAY news director Scott Pickey. “[Sara] was active on social media before we hired her,” Pickey told me. “She has a huge following that has nothing to do with her job.”

While he understands that allowing a reporter to flog products could raise eyebrows, Pickey says Hopkins does the ads on her own time. And he says her social media experience has been a net plus for the station because of what she’s been able to teach the rest of the staff.

Here’s a Vine pushing Coca-Cola: Read more

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NBC Stations Integrate iPhone Photo App Into Production Systems

After months of testing, NBC today announced that its stations will begin using the iPhone app Instagram to help viewers easily share their photos.

Most of the NBC-owned stations have now integrated the Instagram app into their production systems and several stations are kicking off the Instagram effort by inviting viewers to share photos of holiday lights using the app.

“Our viewers send us great photos, particularly during breaking news, special events and severe weather,” said Greg Scholl, president of local integrated media at NBC Owned Television Stations. “Instagram is easy to use, widespread and makes photos look good. We can now bring these fantastic images into our local news broadcasts and easily share our viewers’ photos widely.”