“My producers joke with me that this can be my schtick,” Lopez told TVSpy. “They say this is my thing now. I would love to do it every single Christmas.”
WGNO’s “12 Days of Giving” is one of many examples of local stations increasing charitable efforts around the holidays. There are toy drives and coat drives, telethons, visits to local hospitals. And there are more unique initiatives: KELO, the CBS affiliate in Sioux Falls, teamed up with a local radio station to sponsor “Drive Thru Difference Day,” encouraging people stopping at local drive-thrus to buy coffee or a meal for the person in line behind them.
WJAR kicked off its “Season of Giving” campaign to benefit the Make-a-Wish foundation with a telethon earlier this month. The Providence NBC affiliate raised $12,000 — which included a $5,000 donation from the station (pictured) — and more than one million unused airline miles for children with life-threatening medical conditions.
“It felt like it was a perfect fit for the Christmas holiday season,” WJAR news director Chris Lanni told TVSpy. “It worked really well for us as a station to give back during this time to a cause that specifically helps children.” Read more