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Posts Tagged ‘Journal Broadcast’

Journal Sees 32% Spike in TV Revenue

Journal Communications, which owns 14 stations in nine markets across the country, announced on Tuesday morning that its TV revenue was up 32.1% in the fourth quarter of 2010 and 18.7% for the entire year.

“Broadcast political and issue advertising of $9.4 million contributed to our strong fourth quarter results,” reported Steven Smith, chairman and CEO of Journal Communications. “Excluding political and issue advertising, broadcast revenue grew 5.0% driven by the continued rebound in automotive advertising, up 16% in the quarter.”

Journal, which owns several radio stations in addition to its TV holdings, attracted $15.4 million in political advertising for its TV stations for the quarter while also seeing a 6.4% increase in non-political ads.

“Looking ahead to 2011, in broadcast, our top priority is to grow our share of revenue in each market,” Smith said.

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With Anchor Lisa Spooner, Cape Coral’s WFTX Adds Extra Hour to Morning Newscast

WFTX in Cape Coral, FL will add an extra hour to the front of its morning newscast beginning in January.  Unlike many stations around the country, though, the Journal Broadcast-owned Fox-affiliate will not be expanding its newscast to 4:30 a.m. Instead WFTX has opted for a more humane 5:00 a.m. start time.

Earlier this month, WFTX added Lisa Spooner (left), who’s known for being somewhat of a morning news specialist.  She will head up the station’s new 5:00 a.m. newscast, drawing on her experience as an anchor and managing editor for KYTX‘s morning news show in Tyler, TX and as a guest host for Acme Communications’ syndicated morning show “The Daily Buzz.”

“We are very excited to have someone of Lisa’s energy, warmth and experience on the ‘Fox 4 Rising’ anchor desk,” said Eric Maze, WFTX’s news director.
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