Okay, I’ll be the bad guy for a moment. I think it’s time we stopped doing these on-air proposals and hey-look-at-me stunts. Like cupcake stores, we may have reached the limit.
Just last week two very lovely news anchors at KRON in San Francisco, Justine Waldman and Grant Lodes (they’re married) announced they will soon be having a baby. Awesome, guys–congrats! But here’s the thing. We got the great news during, well, the news. After teasing viewers that there was an “exclusive and developing story” coming at the end of the 8 p.m. newscast, the segment opened with a full screen DEVELOPING STORY graphic and stinger. Lodes, KRON’s breaking news anchor, then told viewers “now to a developing story we’ve been following–KRON 4′s Justine Waldman is pregnant.”
Within seconds, we got to see a “new picture just into the KRON 4 newsroom”–an ultrasound image of the baby due in November. I’m a Dad. And I’m on Facebook. I’ve seen plenty of ultrasounds. But this just made me uncomfortable. Again, I think this is fantastic for Justine and Grant, but here’s the thing: I can’t do this anymore. Read more