Imagine being the station in your market that finds that gem of a story that nobody else has. You know, the kind of story that gets viewers talking–and perhaps more importantly, sharing the story on Facebook by the thousands. The kind of story that quickly gets national attention, and lands on your network’s evening news. Not as a VO, but your reporter’s package aired nationally because it’s just that good. Imagine.
KARE reporter Boyd Huppert‘s story was just that–a phenomenon. It first aired on the NBC affiliate on Sunday, and re-aired on the NBC Nightly News Monday night. Home run, right? But here’s the thing. Huppert’s story would almost certainly never make the cut in many–if not most–newsrooms across the country. Why? Because it’s simple. It’s nice. It’s heartwarming. Read more