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Posts Tagged ‘Kathleen Keefe’

Hearst Television VP of Sales Kathleen Keefe to Retire

kathleen keefeKathleen Keefe, the vice president of sales at Hearst Television, will retire at the end of the year.

“Kathleen has provided great leadership and mentorship not only to our sales efforts, but our company,” said Hearst Television president Jordan Wertlieb said in a statement.  “…Her systems and good judgment in inventory and pricing disciplines and unmatched knowledge of political advertising, have made all of our sales managers better and have helped cultivate the company’s next generation of Hearst Television’s management.”

Before joining Hearst Television in 2001, Keefe was the vice president of sales and marketing for Post-Newsweek Stations. During her 14 years with that station group, she served as general manager of WKMG in Orlando and general sales manager of WFSB in Hartford and KPRC in Houston.

“I couldn’t be prouder or more appreciative of the tremendous sales management and account executive teams at our stations.  I know they will continue to provide industry-leading results,” Keefe said.

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Angela Betasso Named VP of Sales at Hearst Television

Hearst Television has named Angela Betasso vice president of sales. Betasso joins Hearst from Belo Corp., where she has been vice president of sales since 2010.

Betasso’s appointment, expected to be effective in early 2014, will give her responsibility for sales activities at Hearst’s 29 stations. She will share oversight with Kathleen Keefe, who is also a Hearst Television vice president of sales.

“Angela’s distinguished herself in our industry as a top sales executive at one of the finest station groups,” Hearst Television chairman and CEO David J. Barrett said in a statement. “She appreciates the importance of local stations to their communities, and is experienced in serving marketing partners in today’s highly competitive multi-platform media world.  She and Kathleen will make a formidable team leading Hearst Television’s sales initiatives and future direction.”