LIN Media has appointed Kathy Mosher-Boule manager of on-air image and design for its 43 stations.

Mosher-Boule comes from the FX Design Group, where she has worked for 18 years, most recently as the broadcast division’s vice president of business development. In her new role, she will collaborate with each station to “ensure their sets, lighting, graphics, and other image-related aspects of a newscast meet brand-building and integrated marketing strategies.”

“Kathy’s unique creative design solutions, uncompromising visual standards and keen insight into consumer appeal make her the ideal choice to manage the on-air brand image and set design of our television stations,” Scott Blumenthal, LIN Media’s EVP of television, said in a statement. “We are very pleased to welcome Kathy to the team.”