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Posts Tagged ‘Kevin Hayes’

GM Promises Changes at KFOX and KDBC: ‘Sinclair Has a Different Perspective on El Paso’

20140927__EPT-L-TVchanges-0928~p1With El Paso Fox affiliate KFOX and CBS affiliate KDBC set to merge under one roof in a new, Sinclair-built facility later this month, the duopoly’s general manager, Kevin Hayes, promises plenty of changes both on air and off. “Sinclair has a different perspective on El Paso”, Hayes told the El Paso Times:

“The challenge is to build the CBS4 news product that doesn’t cannibalize the KFOX news audience,” Hayes said.

It can be done, he said, because the two news operations will have different styles. The two stations also have vastly different viewer demographics, he said. KFOX has a young audience while KDBC tends to draw older viewers.

KFOX will have a new news set, and much bigger studio than at its current, years-old location at 6004 N. Mesa. But it will continue to have fast-paced, investigative-leaning newscasts, Hayes said.

“It is the same brand, but different” news operations, he said.

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Sinclair Purchases El Paso Building For KFOX and KDBC

sinclair logoSinclair Broadcast Group has purchased office space for two of its newly-acquired stations, KFOX and KDBC in El Paso.

The building, which used to be a theater, will undergo significant renovations before KFOX and KDBC move in. Sinclair plans to build news sets, satellite farms and sales and administration facilities for the stations.

“We are very excited about the merger, which we believe gives us an increased opportunity, and responsibility to serve our community,” KFOX general manager Kevin Hayes said in a statement. “To meet those needs, we plan on expanding the KDBC news team and leveraging the strength of KFOX to build two news teams in order to provide more comprehensive and superior news products.”

Returning to Where He Began His Career, James Platzer Becomes News Director at WJAC

James Platzer has been named news director of WJAC, a Cox Media-owned NBC-affiliate in central Pennsylvania.

Platzer actually began his TV career as a part-time photographer for WJAC and has recently been working as a journalism instructor at nearby Penn State University. Before joining Penn State, Platzer served as news director for WFMY in Greensboro, NC and WAND in Decatur, IL.

“James brings an abundant amount of knowledge and experience to WJAC,”  said Kevin Hayes, who was recently appointed to vice president and general manager of the station. “He has a nose for news, is a great leader, and I am thrilled that he has joined our team.”

“I am thrilled, honored and humbled to return to my first station as news director,” Platzer said.

His first day is set for April 4th.

Kevin Hayes Named VP-GM of Cox’s WJAC

Kevin Hayes, the general sales manager at El Paso’s KFOX, is set to become vice president and general manager of WJAC in Johnstown, PA. Cox Media, which owns both KFOX and WJAC, made the announcement today.

“Kevin brings a wealth of broadcast industry experience to WJAC, and it’s great to promote such valuable talent from within our company for this important role,” said Ray Carter, who oversees WJAC in addition to serving as vice president and general manager of Pittsburgh’s WPXI.  “Additionally, his vast sales experience is the perfect fit for building on the great relationships WJAC has with the local community and delivering strategic results for our advertisers.”

Hayes worked his way up the sales ranks at stations throughout the southwest. Before joining Cox’s KFOX, he worked as a local sales manager at El Paso’s KDBC and as an account executive at Phoenix’s KSAZ.

“I am thrilled to be given the opportunity to join the outstanding team at WJAC, with their rich heritage and dedicated tradition of serving the community,” said Hayes.