With the CBS-Time Warner Cable dispute still underway, CBS is touting weekend ratings at its O&Os in New York, Los Angeles and Dallas, saying the blackout “will not present an overall ratings hardship.”
From Friday to Sunday, the late local news averages for WCBS in New York, KCBS in Los Angeles and KTVT in Dallas were up +9% in Total Viewers and +13% in the A25-54 demographic compared to the same period last week. The Friday to Sunday primetime averages for the stations in the ad-friendly A25-54 demographic is identical to the same nights the prior week, according to CBS.
The blackout affects 3.2 million Time Warner customers across the three markets. Citing “strong ratings growth” this summer and traditionally low viewership during the month of August, CBS says the “overall financial impact” of the blackout will be “negligible.”
Read the release from CBS after the jump. Read more