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Posts Tagged ‘Lewys Carlini’

The Story Behind KNOP’s Will Ferrell Super Bowl Ad

KNOP general manager Lewys Carlini had one thought when he first watched the now-famous Will Ferrell Super Bowl ad for Old Milwaukee: why’d it cut off?

“I had to watch it two or three times to make sure there wasn’t a technical problem,” Carlini told TVSpy today.  He even called the agency that placed the commercial to double-check that it was indeed supposed to cut off just as Ferrell starts saying “Old Milwaukee.”

Carlini personally reviewed all of the ads that were set to run during Sunday’s Super Bowl to make sure they were appropriate for air. Read more

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KNOP Airs Will Ferrell Super Bowl Commercial, GM Calls it ‘Odd’

KNOP in North Platte, Nebraska has a unique distinction: it was the only station in the country to air an Old Milwaukee commercial featuring Will Ferrell during Sunday’s Super Bowl.

After airing on KNOP, in the second-smallest market in the country, the ad went viral on Monday, edging out actual Super Bowl ads as the topic of watercooler conversation.

Back in North Platte, KNOP general manger Lewys Carlini thinks the whole thing is a bit strange.

“We found it interesting and odd that they would pick KNOP in North Platte, the second smallest market in the nation, for one spot to run and that’s all that ran,” Carlini said on Monday, “and for it hitting their hopes that it would go viral, and apparently it did.” Read more