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Posts Tagged ‘Local News’

Registered Voters Seek Out Local News, Poll Finds

A new Los Angeles Times/University of Southern California poll finds that a significant portion of registered voters still get their news from traditional news sources, particularly local news:

The USC/Times poll found that with a welter of new media alternatives available, there was only one source that a majority of registered voters turned to at least daily: local television news. Fifty-eight percent of those surveyed said they watched their local TV news that often. That gives local stations considerably more reach than the second-most-common news source: local newspapers, in both their print and online versions. About 39% of those surveyed said they routinely turned to the local paper.

Although younger voters turn increasingly to nontraditional media sources, they make a distinction about trustworthiness.  Read more

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Local TV Leads the Way in Believability Ratings, Pew Study Finds

Pew Research Center has published the results of its study on the credibility of 13 news organizations, including the the cable networks, the broadcast networks, local news and a handful of newspapers. While the study finds “the believability ratings for major news organizations have suffered broad-based declines,” local news has the highest believability ratings, according to Pew:

Across all 13 news organizations included in the survey, the average positive believability rating (3 or 4 on a 4-point scale) is 56%. In 2010, the average positive rating was 62%. A decade ago, the average rating for the news organizations tested was 71%. Since 2002, every news outlet’s believability rating has suffered a double-digit drop, except for local daily newspapers and local TV news.

In terms of current believability ratings, the study finds local television leads the pack: Read more