While the record Mega Millions jackpot (now up to $640 million) makes for a compelling news story for local stations, what is the value of airing the actual drawing?

For decades, lottery drawings have been a fixture on local stations but interest in live TV drawings has waned in recent years as people increasingly go online to check the winning numbers or scan their tickets at the local convenience store.

“There was a time way back when you could look at the ratings and see a bump,” WCVB general manger Bill Fine told TVSpy this week, talking about the significance of a station airing lottery drawings. “It’s just not that way anymore.” Read more