In the second installment of WNYW‘s reports on annoying local news trends, Mac King presents an “exclusive live developing report” on “the horrible crimes committed against our language every day right here on your local TV newscast.”

“We are aware we often sound and look ridiculous. And we’re at least a little bit sorry. We’re just trying to capture and then keep your attention in a media world with so many choices,” King concludes. “We now return you to your regularly scheduled scrolling through your Instagram feed. Kicking off the hottest new trend, you won’t believe what happens next. Stay with us, back to you, I’m Mac King, Fox 5 News.” Watch: