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Posts Tagged ‘Maria Barrs’

KXTV Ad Exec Dies from H1N1 Influenza


Nancy Pinnella, a national sales account manager for Sacramento, CA, ABC affiliate KXTV has died after contracting the H1N1 flu virus.

The Sacramento Bee writes, “On Jan. 21, she felt sick, leaving work early. On Jan. 22, she went to a doctor, hardly able to speak or breathe. By 6 p.m. that day, she was in intensive care at Sutter General Hospital in Sacramento.”

KXTV said she died Saturday after being taken off life support. She was 47. Read more

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Jerome Parra Named News Director at KXTV

Jerome Parra will take over as news director of KXTV, the ABC-affiliate in Sacramento, on May 14.

Parra began his career as a writer and assignment editor at KXTV. He is currently the assistant news director at KPNX, the NBC-affiliate in Phoenix.

“He is a smart, innovative journalist who is passionate about news,” KXTV president and general manager Maria Barrs said in a statement. “He has great energy and ideas, along with the right experience, skills and drive to lead our team.” Read more

Robin Whitmeyer Named Vice President and News Director of KDFW

Robin Whitmeyer has been named vice president and news director of KDFW, the Fox O&O in Dallas. She will start on January 9.

Whitmeyer joins KDFW from WSOC, the ABC-affiliate in Charlotte, NC, where she has been the news director for the past eight years.

“Robin brings an extensive news and management background to the FOX 4 newsroom and the Dallas-Fort Worth market,” KDFW general manager Kathy Saunders said in a statement. “We are thrilled that she will be joining KDFW.”

Whitmeyer replaces Maria Barrs, who left KDFW to be president and general manager of KXTV in August.

Maria Barrs Joins Sacramento’s KXTV as President and General Manager

Gannett Broadcasting has named Maria Barrs president and general manager of KXTV, the ABC affiliate in Sacramento. Barrs has been the vice president and news director for KDFW, the Fox owned-and-operated station in Dallas, for 13 years.

“She is an innovative manager, having built ratings growth during an era of challenging times,” Gannett EVP Lynn Beall said in a statement. “Maria has overseen eight hours of live news production a day … We are thrilled to have someone of her caliber lead KXTV.”

The move is a return to the Sacramento market for Barrs, who began her career as a desk assistant at NBC affiliate KCRA. She joined KDFW in 1994 as managing editor and was named news director in 1998.

“Maria is an incredibly talented product leader,” Gannett president Dave Lougee said. “She has a passion for what she does, and it shows.”