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Posts Tagged ‘Mark Effron’

Former WPIX News Director Gives Tips on Building A Successful News Operation

control roomMark Effron, who was news director at WPIX in New York until October, has written a piece for TVNewsCheck giving advice on how to build a successful news operation.

Effron has worked at everything from VP of News for Graham Media (Post-Newsweek) to EP of a show on public radio. “Each of those positions afforded me the opportunity to look at content and presentation and distribution through a changing series of lenses,” said Effron.

In the article, he gives 13 tips. Here are his Top Five:

1. As ever, know your audience. The days of one-size-fits-all journalism are over. Targeting journalism for a public radio audience, as I did for The Takeaway is no different in concept than targeting journalism for a local news audience.

2. Spend good money on good research. Don’t go cheap. Micro-targeted research is much better than off-the-rack research. Read more

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Sharon van Zwieten Leaving WPIX After a Little More Than One Year

wpixlogo_304Sharon van Zwieten, one-time senior executive producer at WPIX, is leaving the station today.

A Tribune spokesperson confirmed the move with TVSpy, but didn’t provide any details.

van Zwieten was brought on last year as senior executive producer under news director Mark Effron. In April, she was moved to a news talent project management role after WPIX hired Chuck Carter as managing editor. Carter worked at WTIC in Hartford, Conn. with WPIX GM Rich Graziano before Graziano moved to WPIX.

Two weeks ago, WPIX news director Mark Effron announced he was leaving the New York CW affiliate.

Mark Effron Leaving WPIX

mark_effron.03WPIX news director Mark Effron announced to staff today that he is leaving the Tribune-owned New York CW affiliate. He will stay through October.

Effron wrote to staffers in a memo that, when he was hired, he told Tribune Broadcasting president Larry Wert, that he only wanted to be news director for two years. (Read Effron’s memo after the jump.)

Effron told TVSpy the timing has been fortuitous. He said the station’s turnaround came more quickly than he expected and he hopes the positive momentum continues for the next news director.

When asked about future plans, Effron mentioned his approaching 65th birthday and said he’s confident he will continue to work in the business. “It’s been a terrific career. I’ve been very blessed both personally and professionally and I’m very excited about what happens next.”

Wert hired Effron in April 2013. Rich Graziano was hired as GM of WPIX later that year. Read more

WPIX Names Kaitlin Monte AM Traffic Reporter

monte wnbcKaitlin Monte will join New York CW affiliate WPIX as its morning traffic reporter on Monday.

Monte comes to WPIX from New York NBC owned station WNBC where she hosted the station’s interactive trivia segments. She is also the host of Mets Insider on SNY. In 2011, she was crowned Miss New York and was 2nd runner up to Miss America in 2012.

“Our viewers will come to depend on Kaitlin for up-to-the-second traffic information, including alternate routes and workarounds,” Mark Effron, WPIX VP and news director, said in a statement. “Kaitlin is a committed broadcaster, a passionate advocate, and I’m delighted that she’s joining our morning team.”

John Muller Returns to WPIX, Scott Stanford Goes Back to Sports

photo_atm-john-muller-11-e1401767395558WPIX, Tribune’s CW affiliate in New York, has announced the return of John Muller as weeknight anchor.

Muller will join Tamsen Fadal for the 5:00  and 10:00 p.m. shows, a move that will see current anchor Scott Stanford return to sports.

Stanford, who was named lead sports anchor at WPIX with Muller’s return, made the switch from sports to news when he came to WPIX in September from WNBC. He was weekend sports anchor at the NBC owned station.

Muller first started at WPIX in 1999 before leaving in 2011 to work at ABC. He had been anchor of World News Now and America This Morning. He also filled in as news reader for Good Morning America. He starts June 23.

“WPIX11 continues to grow and invest in our team. John and Tamsen, along with Scott and Mr. G are an all-star anchor lineup with a meaningful connection to the audience,” WPIX news director Mark Effron said in a statement. “Our viewers have watched John grow up here on PIX11, I have been a longtime fan of his work and I’m delighted he is back at PIX11 where he belongs.”

Muller started his career at WTOC in Savannah, GA before moving on to WBBH in Fort Myers, FL, WFLA in Tampa and WNBC in New York.

WPIX Partners With City & State to Expand Political Coverage

wpix logoWPIX, Tribune’s CW affiliate in New York City, is partnering with NYC-based company City & State to expand its political coverage.

As part of the partnership, City & State columnists will appear on WPIX’s newscasts and “PIX11 News Closeup,” a political affairs show hosted by Marvin Scott. The two organizations will also work together on long-form investigative pieces.

“The collaboration between PIX11 and City & State, two iconic New York news institutions, could not be coming at a better time…it has never been more important for our viewers to know the impact of politics and policy on their lives and the lives of their families,” WPIX vice president of news Mark Effron said in a statement.

The partnership begins in June and runs through Election Day in November.

WPIX’s Marvin Scott to be Inducted into New York State Broadcasters Hall of Fame

marvin scottWPIX correspondent and host Marvin Scott will be inducted into the New York State Broadcasters Hall of Fame in June. Scott has worked at the Tribune-owned CW affiliate in New York City since 1980.

“In a city of icons, Marvin stands at the top of the pack. He knows everybody, has covered everything, and approaches every story with tenacity, energy, a sense of competitiveness, and above all, heart,” WPIX news director Mark Effron said in a statement.

Scott is the station’s senior correspondent and host of “PIX News Close Up,” a weekly issues-oriented newscast. The induction ceremony will take place June 13 at the Waldorf Astoria in Manhattan.

“I am honored and humbled by this special recognition of my extraordinary and rewarding career, a career that continues to inspire and invigorate me,” Scott said.

Chuck Carter Named Managing Editor at WPIX

wpix logoChuck Carter is joining WPIX, Tribune’s CW affiliate in New York City, as managing editor. He begins April 28 and will report to news director Mark Effron.

“Chuck is a seasoned broadcast news executive with a proven record of delivering ratings growth. I’m thrilled he is joining our team as we continue to develop PIX11 News,” Effron said in a statement.

Carter joins WPIX from WTIC, Tribune’s Fox affiliate in Hartford. The move reunites him with general manager Rich Graziano, who joined WPIX from WTIC last year.

With the announcement of Carter’s hire, Amy Waldman and Sharon Van Zwieten are taking on new roles at WPIX. Waldman, who was named managing editor last year, will be the new senior executive producer for all newscasts. Van Zwieten, formerly the senior executive producer, will move into a news talent project management role, WPIX says.

More from WPIX after the jump. Read more

WPIX Hires Arnold Diaz For Newly-Formed Investigative Unit

arnold diazFormer WNYW consumer reporter Arnold Diaz is joining rival WPIX, Tribune’s CW affiliate in New York City. Diaz will join Mary Murphy and Howard Thompson to round out a newly-formed investigative unit at WPIX.

The news comes on the heels of Fox-owned WNYW shuttering its consumer investigative unit — and getting rid of Diaz — in January.

“Howard and Mary have built their reputations on helping right wrongs. Now with the addition of Arnold Diaz, who has a storied career as an investigative consumer reporter, we strengthen PIX11’s goal of keeping our viewers informed,” WPIX news director Mark Effron said in a statement.

The investigative unit will be overseen by producer Noreen Lark. Diaz’s first official day at the station will be March 31.

More from WPIX after the jump. Read more

Andy Adler Joins WPIX Morning Newscast

andy adlerAndy Adler is joining WPIX, Tribune’s CW affiliate in New York City, as an entertainment reporter and sports anchor for the morning newscast. She will begin in her new role on April 7.

Adler had been working with WPIX on special projects, including the station’s coverage of Super Bowl XLVIII. Before that, she was a host at Time Warner Cable SportsNet in Los Angeles. She has previously worked at WNYW in New York City and at KNBC in Los Angeles.

“After working with Andy during Super Bowl week, we knew she would make a great addition to our team, her talents and energy are the perfect complement to PIX11′s Morning News,” WPIX news director Mark Effron said in a statement.

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