Effron has worked at everything from VP of News for Graham Media (Post-Newsweek) to EP of a show on public radio. “Each of those positions afforded me the opportunity to look at content and presentation and distribution through a changing series of lenses,” said Effron.
In the article, he gives 13 tips. Here are his Top Five:
1. As ever, know your audience. The days of one-size-fits-all journalism are over. Targeting journalism for a public radio audience, as I did for The Takeaway is no different in concept than targeting journalism for a local news audience.
2. Spend good money on good research. Don’t go cheap. Micro-targeted research is much better than off-the-rack research. Read more