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Posts Tagged ‘Melissa Russo’

WNBC Rolls Out ‘I-Team’ Ads During Super Bowl

As NBC-owned stations across the country expand their investigative units, WNBC rolled out a new ad campaign during the Super Bowl promoting its “I-Team.”

WNBC’s dramatic “I-Team” ads were run repeatedly throughout the big game, giving Jonathan Dienst, Melissa Russo, Lynda Baquero, and Chris Glorioso the same level of exposure in New York as Volkswagon’s dogs and David Beckham’s underwear (video above).

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Reporting by WNBC’s Melissa Russo Results in New York City Hearings

Two reports filed recently by WNBC reporter Melissa Russo have spurred city council hearings in New York, the New York Daily News reports.

The first report, filed on October 27, chronicles the death of a four-month-old infant who wasn’t monitored. The second, filed on November 4, examines a city policy that requires people at homeless shelters to prove they need to be there. (Watch the first report above and the second after the jump.) Russo will report on both hearings, scheduled for today and tomorrow.

“To be able to affect policy and move the needle is very gratifying,” Russo said. “That’s what we do as reporters: We try to expose something that’s not working.” Read more

NY Stations Rush to Cover Mayor’s Abrupt Reversal on Schools Chancellor

New York mayor Michael Bloomberg announced today that he was effectively reversing his controversial, three-month-old appointment of Cathie Black, a veteran of the media world with no prior eduction experience, as chancellor of the city’s schools, leaving local stations rushing to cover the announcement.

WABC, WCBS, WNBC, and WNYW were there to cover the breaking news live a little after 11:30 a.m. while, as FishbowlNY points out, CW-affiliate WPIX was noticeably absent from the proceedings.

WCBS and WABC were well-positioned to provide extended coverage of the mayor’s announcement since it ended just moments before their noon newscasts.

WNYW had its morning anchor team of Greg Kelly and Rosanna Scotto do a brief recap following the press conference and then ducked to regular programming at noon.  WNBC stayed on for an extra 12 minutes following Bloomberg’s appearance as anchor David Ushery spoke with reporters Melissa Russo and John Noel via phone. Read more at FishbowlNY