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Posts Tagged ‘Michele Salcedo’

WPIX Reporter Lolita Lopez Hired At KNBC in LA

Lolita Lopez, who has been with New York City CW-affiliate WPIX since 2001, is headed for California. Beginning October 10, Lopez will be a general assignment reporter for NBC owned-and-operated KNBC in Los Angeles.

Lopez began her career as a news reporter and shifted to a weekend sports anchor in 2005. She went back to general reporting in January when WPIX eliminated the sports department.

“Lolita is a reporter with great versatility and passion,” said KNBC vice president of news Vickie Burns. “From immigration issues and politics, to sports and lifestyle stories, Lolita is a skilled journalist who effectively can cover a broad spectrum of news beats.” Read more

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KNBC’s Commitment to Diversity Questioned Following Demotions of Hispanic Talent

The National Association of Hispanic Journalists has sent a letter to Los Angeles NBC O&O KNBC and its corporate parent Comcast expressing concern over an alarming number of recent demotions among the station’s Hispanic on-air talent.

According to data compiled by a KNBC staffer and shared with NAHJ, the station has taken action against the majority of its Hispanic on-air staff this year. Of the nine Hispanic anchors, reporters, and weathercasters at KNBC, since January 10th, five have either been demoted or terminated. And as of last week, none of the station’s on-air hires in 2011 are of Hispanic heritage.

KNBC, which just announced the promotion of Robert Kovacik and hiring of Stephanie Elam to anchor weekends, currently has no Hispanic anchors on its prime p.m. newscasts while 30% of reporters appearing during these programs are Hispanic. This seeming lack of Latino representation is especially significant in the Los Angeles market, where nearly half of viewers are Hispanic.

“We’re very concerned about what’s being reported,” NAHJ president Michele Salcedo tells TVSpy. “It’s very important for a newsroom to reflect the community in which it operates.”

Read more