Both Sherwood’s promotion to co-chairman, Disney Media Networks and president, Disney/ABC Television Group (he officially starts in February), and ABC’s concerns with ongoing primetime shortfalls were significant topics of discussion when the board met in Las Vegas April 8.
“Ben Sherwood is a great friend and supporter of the affiliates,” said Mike Devlin, chairman. “It was a fascinating and intriguing decision, and we have a lot of support for that move.”
The meeting also included a “good, candid discussion” about primetime, and how to draw more viewers—a frequent topic in the affiliates board’s meeting with the network each year in Vegas. ABC showed the board members a few snippets of its development slate. “We got a look forward at the pilot process,” said Devlin, WFAA Dallas president and general manager. “It was a great conversation with the network.”
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“Dave’s experience gives our Board first-hand input on what local stations want and will help us with the future local TV roadmap, so that every station will want to join the revolution that is happening in local TV with Rentrak,” Rentrak CEO and vice chairman Bill Livek said in a statement.
Mungo joins WFAA from KRIV, the Fox O&O in Houston, where she was the assistant news director.
“The demands of a major market newsroom take a special set of skills,” Mungo said in a statement. “I am well aware of the challenges because I have lived them.”