TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Posts Tagged ‘Nielsen’

Who’s Up and Who’s Down? Nielsen 2014-2015 DMA Rankings Released

nielsen_304Nielsen has released its DMA rankings for 2014-2015.

Compared with last year’s numbers, the top ten markets saw an increase in TV Homes.

While there were no changes  in rank among the top ten, 46 markets gained viewers while 52 lost them.

Phoenix and Detroit swapped spots, with Phoenix moving up to 11 while Detroit dropped to 12. Tampa-St. Petersburg swapped places with Seattle at number 13 and 14.

Click here to find your market.

[TVNewsCheck]

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Rentrak or Nielsen? Why Broadcasters Are Choosing Between the Two

nielsen_rentrakThe Wall Street Journal attempts to bring some clarity to the difference between Nielsen and Rentrak.

FOX’s announcement it was adding Rentrak to its 18 owned stations Wednesday may have left some wondering if Nielsen was on its way out.

WSJ reports, for now, the difference between the two may be as simple as national versus local.

Nielsen, which has long been the industry leader for TV research, still provides the ratings currency upon which national TV advertising is bought and sold. Nielsen collects that data through surveys of a sample of U.S. homes.

But broadcasters, which have complained that Nielsen’s numbers understate their true ratings, can use the deals with Rentrak to put pressure on Nielsen. Typically when broadcasters hire Rentrak they also keep using Nielsen. In the case of Fox Television Stations, an insider says it struck its deal with Rentrak as it negotiates a new contract with Nielsen, but say one has nothing to do with the other. Read more

Nielsen Responds to FOX’s Agreement with Rentrak

nielsen_304Yesterday we reported FOX Television Stations had signed an agreement with Rentrak to provide local news ratings for all of its owned stations.

Today Nielsen sent TVSpy a statement promising new products and in effect saying it’s going to keep on keeping on despite FOX’s deal with Rentrak.

Saying they had a “rich history” working with FOX on traditional, digital and qualitative media measurement, Nielsen said, “We continue to offer metrics, developed with world-class measurement science, upon which the media and advertising industries transact with confidence.”

Nielsen added it will unveil a new product in the fall, “which will roll mobile TV measurement into the television ratings, we will continue to adopt new measurement technologies and data sets as they improve to the point where they meet our high standards.”

Nielsen to Announce Plans to Add Mobile Device Viewing to Ratings

nielsen_304Variety is reporting that shows watched on mobile devices like smartphones and tablets will soon be added to the Nielsen TV ratings.

Variety said the move will be announced next week and will happen next year.

Some advertisers are saying it can’t come soon enough, “The fact that (incorporating mobile viewing into TV ratings) is still a year off shows we’re not moving at the speed that marketers and consumers are,” said David Cohen, chief media officer for ad agency Universal McCann.

But Nielsen thinks it will help TV’s content providers account for viewers who were once thought lost. “Networks are starving for a number they can publish that really represents their audience not just on TV but across all platforms,” Eric Solomon, Nielsen’s senior VP of global audience measurement told Variety. “I think it will start changing the narrative that ‘people are not watching TV shows.’ It’s that they’re watching on different platforms.”

You can read the details by clicking here.

[TVNewsCheck]

Austin Moves Up Five Spots in Latest Nielsen DMA Rankings

The latest Nielsen DMA rankings shows good news for local TV stations in the U.S. The overall number of TV households increased by over 1.6 million TV homes this year from 114,173,690 to 115,810,740.

The biggest change in market ranking came from the Austin, TX market, which saw its DMA ranking rise from #45 to #40. Austin displaced Las Vegas which dropped from #40 to #42.

While the top ten saw an overall increase in TV Homes, their rankings remain unchanged. The top 20 rankings saw Phoenix and Seattle swap spots, though both had an increase in TV Homes. However, Phoenix saw more growth moving it up to #12 and dropping Seattle to #13. Also swapping spots were Cleveland-Akron and Orlando-Daytona Beach. Cleveland lost 610 households dropping it one spot to #19 while Orlando-Daytona Beach rose to #18.

The biggest winner in the rankings race was Lima, OH, which rose 12 spots from 199 to 187. See the list of the top 20 after the jump. Read more

Nielsen and Twitter to Measure The Talk About TV Shows

In a nod to second screen viewing habits, where viewers interact with their laptops, tablets or smart phones while watching TV, Nielsen has partnered with Twitter to create the “Nielsen Twitter Rating.”

The new ratings system will allow TV stations to measure both who is watching their show and who is talking about it in the social media sphere, which may help advertisers and TV stations alike engage with their audiences more effectively.

“Twitter has become the world’s digital water cooler, where conversations about TV happen in real time,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.” Read more

Three of Top Five TV Markets Lose Households

Nielsen just released its local television market estimates for 2013.  While the report shows no change in rankings for the top markets, it does show the number of TV Homes declined in New York (#1), Chicago (#3) and Philadelphia (#4).  Philadelphia showed the biggest drop, losing a little more than 44,000 households over the course of the year.  However, Los Angeles (#2) did see a big jump with an increase of nearly 54,000 households.

The decline in TV Homes reflects the trend across the U.S. with an overall drop of -475,620 households over a one year period.

The top 38 markets remained the same, with the shuffling beginning in market 39 as Grand Rapids-Kalamazoo-Battle Creek, MI moves up three spots from last year.

See the full rankings, including where your market stands, after the jump:

Read more

Here’s Why Many Markets Have Seen a Significant Drop in Households

When Nielsen released their new DMA rankings last week, many were left wondering:  where did all the households go?

Many markets saw a notable drop in the number of households from the previous year’s estimates, even if their rank remained the same.  For instance, New York lost 127,520 households and Kansas City was down 35,080.  Chattanooga and San Diego both lost over 10,000 homes.

In a recent conversation with TVSpy, Christine Pierce, chief demographer at Nielsen, explained that the drop is the result of three overlapping factors: 1) a bad economy; 2) the recent digital transition; and 3) the incorporation of data from the 2010 census. Read more

Nielsen 2011-12 Rankings: Washington DC, Seattle Move Up, While Atlanta and Phoenix Drop

The Top 20 local markets will see some changes this year, according to Nielsen. The 2011-12 list of DMAs, released today, measures Washington, DC and Seattle each moving up a rank — to 8 and 12, respectively — while Atlanta and Phoenix each drop down one spot, to 9 and 13.

In the Top 30 markets, Pittsburgh, Raleigh-Durham and Indianapolis all increased by one, while Baltimore fell one spot, to 27, and Charlotte fell two spots, to 25.

The biggest drops were Toledo, South Bend, Springfield-Holyoke, and Bend, OR, who each fell four spots. Jackson, TN, and El Paso both gained six spots in the rankings, making them the biggest jumps from last year. Read more

Nielsen Will Use Set-Top Data in Local TV Ratings

Nielsen has announced a new incorporation of set-top box data from about 100,000 households using DirecTV into local television ratings. The company will work with Kantar Media to implement the new technology going forward, but no official timetable has been announced.

Nielsen tested the new method of obtaining data last summer in three markets: St. Louis, Greenville, SC and Reno. The results of the test showed the set-top data eliminated between 50 and 90 percent of ratings variability in markets that generally depend on diary ratings.

The new measurements will be implemented as part of a multiyear deal with Kantar Media, which provides live and time-shifted information with second-by-second commercial ratings from DirecTV households across the country.

“DirectView is one of many sources of data Nielsen is incorporating in our efforts to provide higher-quality local TV audience measurement,” Steve Hasker, president of Nielsen Media Products & Advertiser Solutions, said in a statement. “Our innovative approach to enhance local TV measurement addresses the technological limitations of using set-top box data alone, and we expect it will provide valuable benefits to local TV markets.”

NEXT PAGE >>