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Posts Tagged ‘Norma Morato’

Norma Morato Out as WXTV News Director

wxtv logoAfter 13 years as news director of WXTV in New York, Norma Morato is out at the Univision-owned station. Media Moves has details:

One inside source says she has resigned. Another source says she was seen packing her belongings from her office last Friday signaling she was on her way out. Norma had led WXTV-41′s news department since 2001.
Morato began her career at WXTV in 1981. In 1983, she moved to WNJU, the Telemundo station in New York City, where she was the news director until she joined WCBS in 1986. She rejoined WXTV in 2000.
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Univision’s WXTV Adds Jorge Viera, Shuffles Evening Anchors

Univision News correspondent Jorge Viera is joining WXTV, Univision’s flagship station serving New York City, as a reporter and anchor of the 11 p.m. newscast.

Beginning in September, Viera will co-anchor the late evening newscast alongside Adriana Vargas. Rafael Pineda, who has worked as WXTV’s primary anchor since 1972, will continue to co-anchor the 6 p.m. newscast with Vargas.

“We are thrilled to have Jorge join our team.  He has been part of the Univision Family for many years so he brings with him an outstanding record of news reporting for our audience,” news director Norma Morato said in a statement. “His vast experience in journalism will contribute to our commitment to continue to deliver an informative high quality newscast for our viewers in the New York area.”

News of Viera’s hire was first reported by Media Moves and confirmed by WXTV in a press release issued today. Read it after the jump. Read more

A New Studio for Univision’s WXTV

WXTV, the Univision station in New York, officially introduces a brand-new high definition set (pictured above) on the evening newscast tonight.

The set, designed by Sabca Productions, features separate areas for the morning and evening newscasts, as well as a weather center and sports center. More pictures inside… Read more

Inside Univision: A Look at the Rise of Spanish-Language Newscasts

In his eight years as general manager of WXTV in New York, Ramon Pineda has seen major growth within the Univision station’s core demographic. As the U.S. Hispanic population continues to expand, the station has experienced a major spike in ratings; during the most recent sweeps period, WXTV posted some of its strongest numbers ever, particularly among younger viewers.

“We live in a marketplace that has changed,” Pineda said in a recent interview with TVSpy. “So what works to our advantage at Univision is that the marketplace is changing to our favor on a daily basis. In the last 12 years, the population in New York has changed dramatically and has become more Hispanic.”

According to Nielsen, the New York DMA has seen a 31 percent increase in the Hispanic population among the A18-49 demographic since 2000. In the most recent sweeps period, WXTV delivered the most A18-49 viewers at 5 p.m., 6 p.m. and 6:30 p.m. in any language. Read more