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Posts Tagged ‘Orlando’

Pittsburgh Watches the Most Live Television, Study Finds

According to a study of average daily viewing habits among adults 25-54 during the February sweep, Pittsburgh residents watched more live television than any other Nielsen market. St. Louis was tops for time-shifted viewing, according to MediaPost:

Pittsburghers in the segment watched an average of nearly five-and-a-half hours of live TV a day. The figure was five hours and 23 minutes in St. Louis, while Baltimore, Philadelphia and Detroit all had averages of five hours and 15 minutes or higher.

In time-shifted viewing, Clevelanders in the demo watched an average of 52 minutes a day, with Sacramento residents at 49 minutes. Those in Charlotte and Dallas residents were both at 47 minutes each. Orlando residents watched an average of 45 minutes to finish out the top five.

San Francisco residents watched the least amount of live television, averaging 2 hours and 57 minutes daily. Minneapolis residents watched the least amount of time-shifted television.

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The Top Market for Political Ad Spending Is…

Cleveland is the top market for political ad spending year-to-date, according to Television Bureau of Advertising and BIA data compiled by Wells Fargo Securities. Broadcasting & Cable‘s John Eggerton takes a look at the numbers:

[Cleveland] is the top market in political ad dollars spent year-to-date through Sept. 2 at $37,250,280. Number two is Washington, D.C. at $35,504,710, followed by Tampa-St. Petersburg-Sarasota, Fla., at $31,233,120.

Rounding out the top five are Las Vegas at $30,665,420, and Orlando-Daytona Beach, Melbourne, Fla., at $24,854,410. Read more