Local TV Leads the Way in Believability Ratings, Pew Study Finds
Pew Research Center has published the results of its study on the credibility of 13 news organizations, including the the cable networks, the broadcast networks, local news and a handful of newspapers. While the study finds “the believability ratings for major news organizations have suffered broad-based declines,” local news has the highest believability ratings, according to Pew:
Across all 13 news organizations included in the survey, the average positive believability rating (3 or 4 on a 4-point scale) is 56%. In 2010, the average positive rating was 62%. A decade ago, the average rating for the news organizations tested was 71%. Since 2002, every news outlet’s believability rating has suffered a double-digit drop, except for local daily newspapers and local TV news.
In terms of current believability ratings, the study finds local television leads the pack: Read more




Nadine Cheung
Editor, The Job Post
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