With the holiday season comes concern about an increase in drinking and driving.  In response, the Ad Council, TVB and the National Highway Traffic Safety Administration are educating the public about the dangers and cost of drunk driving with “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”

“Local television broadcasters have donated countless hours of media to our Buzzed Driving Prevention campaign,” said Peggy Conlon, Ad Council president and CEO. “Their generosity for Project Roadblock 2012 will further extend our critical ‘buzzed driving is drunk driving’ message into homes nationwide during this holiday season.”

Stations participating in Project Roadblock air multimedia PSAs between December 26 and New Year’s Eve designed to let viewers know about the dangers of getting behind the wheel after drinking. Read more