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Posts Tagged ‘Rentrak’

ABC Announces All of Its Owned Stations Now Using Rentrak

ABC_304All of ABC’s Owned Television Stations are using Rentrak’s Advanced Demographics ratings info.

The station group announced WABC in New York, KABC in Los Angeles, WLS in Chicago, WPVI in Philadelphia and WTVD in Raleigh-Durham have joined KGO in San Francisco, KTRK in Houston and KFSN in Fresno in using the audience measurement system.

“We believe in providing our advertisers and agencies with the most accurate level of measurement,” Rebecca Campbell, president of the ABC Owned Television Stations Group said in a statement. “We have confidence that Rentrak’s larger sample sizes, along with its automotive and political data, provide us with the information we need.”

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Rentrak or Nielsen? Why Broadcasters Are Choosing Between the Two

nielsen_rentrakThe Wall Street Journal attempts to bring some clarity to the difference between Nielsen and Rentrak.

FOX’s announcement it was adding Rentrak to its 18 owned stations Wednesday may have left some wondering if Nielsen was on its way out.

WSJ reports, for now, the difference between the two may be as simple as national versus local.

Nielsen, which has long been the industry leader for TV research, still provides the ratings currency upon which national TV advertising is bought and sold. Nielsen collects that data through surveys of a sample of U.S. homes.

But broadcasters, which have complained that Nielsen’s numbers understate their true ratings, can use the deals with Rentrak to put pressure on Nielsen. Typically when broadcasters hire Rentrak they also keep using Nielsen. In the case of Fox Television Stations, an insider says it struck its deal with Rentrak as it negotiates a new contract with Nielsen, but say one has nothing to do with the other. Read more