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Posts Tagged ‘Rob Haswell’

Thanksgiving Comes Late for Milwaukee’s WITI

It’s been a tough couple of weeks for graphics operators at Milwaukee stations.  This week, Milwaukee Fox Affiliate WITI had a problem with time and place.

During this morning’s toss from the studio to the weather deck where meteorologist Rob Haswell was waiting to deliver his December forecast, the on-screen graphic read,”Thanksgiving Forecast.”   Adding to the confusion, the locators wrongly identified where the anchors were at the time.  Nicole Koglin and Kim Murphy, who were in the studio, were tagged as being on the “Weather Deck” while Haswell was tagged as being in the “Fox 6 Studio.”

The Milwaukee Journal Sentinel was clued in to the mistake by a viewer who, according to the Journal Sentinel, blames cutbacks in station personnel while revealing their human side as well,

…one reader believes that cutbacks in newsrooms in all departments are responsible for such “misteaks,” as he called them.

Last week a graphic on Milwaukee’s NBC affiliate WTMJ asked viewers if they needed more “fun” control instead of gun control.

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WITI’s Rob Haswell: Weather Is ‘One Of The Very Few Parts Of Our Business That’s Growing In Size’

Rob Haswell, a meteorologist at Milwaukee Fox-affiliate WITI, is profiled by OnMilwaukee.com, and the forecaster expands on why local news — specifically, local weather — is still necessary, despite the increasing access viewers have to local weather reports:

Every morning, I ask my iPhone what the weather will be like today, and it tells me. Why should I watch you on TV?

Rob Haswell: Actually, that’s pretty easy. Siri is probably getting “her” data from an out-of-state source, like AccuWeather out of Pennsylvania or The Weather Channel out of Atlanta. Her ability to forecast on a local level like we do and to know the local terrain like we do is pretty limited. On a day like today, when it’s sunny and 38, she’s probably 100 percent right. But when we start getting into severe weather season, particularly blizzards, you’re not going to turn to a phone to know what’s going on. Read more