Telemundo Media has named Ruben Keoseyan vice president of content for KVEA in Los Angeles.

Keoseyan has been executive editor of La Opinión, the largest Spanish-language newspaper in the U.S., since 2011. In his new role, he will oversee all KVEA’s newscasts.

“Ruben is a recognized leader with solid journalistic integrity, extensive experience in the Los Angeles market and expertise in Spanish-language media overall,” Celia Chavez, the president and general manager of the station, said in a statement. “His leadership and insights will play a significant role in contributing to the ongoing success of KVEA’s news department.”