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Posts Tagged ‘Sandra Shaw’

Meteorologist Cris Martinez Joins WPBF

Meteorologist Cris Martinez has been picked up by West Palm Beach ABC affiliate WPBF.

“So good to be here. You know, Florida boy at heart,” Martinez told morning anchors Paul LaGrone and Felicia Rodriguez who introduced him to viewers on the station’s morning newscast yesterday.

Martinez had been laid off from Atlanta’s WGCL in June. On yesterday’s show, he said he was filling in for Sandra Shaw until she returns from maternity leave.

The video above is Martinez’s audition at WPBF in July. It was posted to the WPBF YouTube page.

[sfltv]

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Reflecting a National Trend, Baltimore Stations Buoyed by Success of Morning Newscasts


Tony Pagnotti, Megan Gilliland, Patrice Harris and Candace Dold of WBFF (via)

Once an afterthought in the local news ratings race, morning programs are quickly becoming as important as evening newscasts to a station’s bottom line.

Perhaps nowhere is this shift more evident than in Baltimore, where weekday morning viewership in the 18-49 demo has grown 41 percent since 2001.  Baltimore Sun media critic David Zurawik takes a look at how the market’s growing appetite for morning news is changing the way local stations program:

Now, some local morning news shows are bringing in more money than the late newscasts–once the cash cows for stations. And whereas morning on-air teams were once thought of as the third string behind late and early evening anchor teams, morning hosts and anchors who prove they can attract an audience are among TV’s hottest properties.

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