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Posts Tagged ‘Steve Weinstein’

Rentrak Signs Another Scripps Station

Rentrak Corporation announced it has signed Scripps Television owned KERO, the ABC affiliate in Bakersfield, CA to its multi-screen media measurement service.

“KERO-TV is excited to be working with Rentrak,” said Steve Weinstein general manager of KERO. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”

Scripps initially signed up with Rentrak in August 2010 for its Detroit ABC affiliate WXYZ. In October 2012 Scripps added its ABC affiliates in Baltimore (WMAR), Cincinnati (WCPO), Cleveland (WEWS), and its West Palm Beach NBC affiliate WPTV.

Rentrak is a television ratings measurement service providing daily measurement of all national TV networks and local media markets in the United States. The service is the only fully integrated system of satellite, telco and cable TV viewing data available commercially.

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KERO Names News Veteran Steve Weinstein GM

Steve Weinstein has been named general manager of KERO in Bakersfield, CA.

KERO was acquired by E.W. Scripps at the end of last year, and Weinstein has served as news director at KJRH, Scripps’ NBC-affiliate in Tulsa, since 2006.

“Steve has the ability to inspire quality journalism while addressing business opportunities in the vibrant market of Bakersfield,” Brian Lawlor, senior vice president of the Scripps television division.  “He is an award-winning video journalist who has strong business acumen, so he can effectively manage content issues while helping our sales executives devise customer-driven solutions on multiple platforms.” Read more

KJRH Moves George Flickinger To Weekday Mornings

Beginning next week, weekend meteorologist George Flickinger will move to the weekday morning spot on Tulsa NBC-affiliate KJRH.

Flickinger replaces Julie Chin, who is leaving the station after 9 years for personal reasons, according to the official station announcement. Her last day will be December 23.

Flickinger, a meteorologist at KJRH since 1996, will join co-anchors Deana Silk and Justin Wilfon on the weekday morning newscasts. In announcing the changes, news director Steve Weinstein said the station was “fortunate to be able to hire from within.”