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Posts Tagged ‘streaming TV’

NBC to Stream Every Sport at 2012 Olympics Live

When the 2012 Summer Olympics begin this July, viewers will be able to watch all 32 sports live on their computers.

NBC plans to stream the entire Olympics live on nbcolympics.com, with just one catch: the big events that will air on delay during NBC’s primetime show will not be archived on the site until after the broadcast.

NBC believes that giving viewers the ability to watch events live during the day will actually help the primetime broadcast.

“We’re not scared of cannibalization,” Rick Cordella, vice president and general manager of NBC Sports Digital Media, told The New York Times.  “Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.” Read more

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Aereo: How the Streaming TV Service Works

Aereo recently debuted its streaming TV service in the New York market, with plans to roll it out to over 75 additional markets within a year.

As Aereo faces multiple copyright lawsuits from the broadcasting companies that own TV stations in New York, we took the service for a test drive to see what all the fuss is about (video above).