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Posts Tagged ‘Sweeps’

KSTP Airs Meteorologist’s Skin Cancer Surgery

Longtime KSTP chief meteorologist Dave Dahl invited cameras into the operating room as he underwent surgery to remove spots on his chest and leg that had been diagnosed as non-melanoma skin cancer.

Dahl, whose career has been dedicated to keeping viewers informed about potentially dangerous weather, used his skin cancer surgery as an opportunity to raise awareness about the dangers of sun exposure.

“It’s scary,” Dahl told reporter Joe Mazan. “It’s just one of those things like, ‘Wow.’ You never thought it would happen to you” (video inside). Read more

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WKRC Reporter Linked to Registered Sex Offender

WKRC reporter Rich Jaffe has a problem: according to police documents, he’s a registered sex offender.

Jaffe opened up about his identity issues for a recent sweeps story, describing the trouble he’s run into after his social security number was entered on the arrest documents of an Arizona man who had been convicted of having sex with a child under the age of 15 (video inside). Read more

News Director Amy Morris Exits Roanoke’s WDBJ

Amy Morris, who has been WDBJ‘s news director since 2007, is leaving the Roanoke CBS-affiliate.

So far, details about the departure are scarce and it’s unclear if Morris, a native of Roanoke, left on her own accord or if she was let go.  The timing of her exit is significant, though, as it comes just weeks after February sweeps data was released.

As The Roanoke Times points out, the February ratings book showed that WDBJ’s long-standing lead among local newscasts had slipped–although the station’s current ratings slide began before Morris took over as news director.

Morris began her TV career with WDBJ, working as a reporter and producer for the station from 1991-98.

In Indy, WXIN’s Aggressive News Expansion Pays Off with Sweeps Gains

In January, WXIN became the first station in Indianapolis–and one of the first in the country, for that matter–to begin its weekday sign-on at 4:00 a.m. The Fox-affiliate’s aggressive expansion of its morning news programming, which now includes six hours from 4-10 a.m., appears to have paid off, with the station seeing big increases during the February sweeps period.

After expanding to 4:30 a.m. in 2009, WXIN saw its morning newscasts gain on NBC’s “Today” and now, with the new 4:00 a.m. start time, the station inches even closer to NBC-affiliate WTHR during the 7-10 a.m. hours.

In February, WXIN was up 18.1% from 7-9 a.m. and a whopping 48.1% in the 9:00 hour, compared to the 2010 sweeps period.

While WXIN’s early morning newscasts themselves didn’t display strong gains last month, it’s apparent that they served as a solid lead-in. The station’s 6:00 a.m. hour was up 36.3% following two full hours of local news.

WXIN news director Lee Rosenthal attributes his station’s ratings growth to, among other things, the amount of local news that they currently offer. “We’ve become a station of every time you turn around, we’re on,” he told TVSpy.

In Salt Lake City, KUTV Beats KSL at 10 p.m., Completing Dramatic Turnaround

“KSL can’t automatically dominate the market anymore,” BYU communications professor Dale Cressman told The Salt Lake Tribune last December. “Things have changed.”

KSL‘s long reign atop Salt Lake City’s ratings heap came to a resounding end this sweeps period as upstart KUTV finished #1 in every major news time slot, including 10 p.m. which had been KSL’s last stronghold.

KUTV’s outright win at 10 p.m.–it tied KSL for #1 in November–is the final step in the CBS-affiliate’s dramatic transition from also-ran to ratings champ.  In February, all of KUTV’s newscasts finished in first.

“In all of broadcasting history–not just in the state of Utah–it’s one of the biggest ratings turnarounds,” boasted Steve Carlston, KUTV’s vice president and general manager.

Sweeps Coverage: KMBC Hails the Top Three Highest Rated Newscasts in Kansas City

Kansas City’s KMBC shared in the sweeps dominance shown by other Hearst-owned ABC-affiliates in February, winning or tying for first in every time period that it has a newscast.

Mirroring the success displayed by Boston’s WCVB and Milwaukee’s WISN, KMBC kept Fox-affiliate WDAF at bay on its way to a clean sweep of the schedule.

While it tied WDAF for first at 6:00 a.m., KMBC won convincingly in the evening. In fact, the station’s 5, 6, and 10 p.m. newscasts were the three highest-rated newscasts of any time period (KCTV‘s 10 p.m. newscast placed fourth and WDAF’s 7 a.m. newscast was fifth).

“I am very proud of our news team,” said KMBC 9 News Director, Sherrie Brown. “They work tirelessly to cover the stories viewers want and need to see.”

Hearst ABC-Affiliates Clean Up in Boston and Milwaukee

Boston’s WCVB and Milwaukee’s WISN, two Hearst-owned ABC-affiliates, continued their local ratings dominance in November.  Both WCVB and WISN won the sign-on to sign-off race in their respective markets during the February sweeps period.

In Boston, all of WCVB’s newscasts finished #1 for the 13th month in a row. As usual, the station’s 6 p.m. newscast was the most successful, averaging 236,000 total viewers. WCVB’s morning newscast, which expanded to 4:30 a.m. last August, drew 31,000 total viewers for the early bird half-hour.

In Milwaukee, WISN also saw success at 6 p.m. The station’s newscast had a 43% lead over second place WTMJ for the half-hour. WISN’s decision to expand its weekday 10 p.m. newscast to a full-hour in January has paid off with the station seeing a 29% increase in viewers for 10:30-11, compared to episodes of “Access Hollywood” that aired in the time slot last February.

“From the Packers and our Groundhog Day blizzard to the budget battle in Madison, February had no shortage of big stories,” said Jan Wade, WISN’s president and general manager.

Every WBNS Newscast Finishes #1 in February

Columbus’s WBNS has once again proven to be, as it calls itself, “Central Ohio’s News Leader.”

For the February sweeps period, the CBS-affiliate’s newscasts finished #1 in all of their respective time periods.

Here’s a run-down of the results:

The morning newscasts with Jeff Hogan, Angela An, and Mike Davis:
4:30 a.m.: 2.3 rating, 11 share
5:00 a.m.: 4.1 rating, 17 share
6:00 a.m.: 6.3 rating, 20 share

The evening newscasts with Andrea Cambern, Jerry Revish and Chris Bradley:
5:00/5:30 p.m.: 9.9 rating, 19 share
6:00 p.m.: 10.4 rating, 19 share
11:00 p.m.: 10.1 rating, 19 share

CBS-Affiliate KTVT Boasts February Wins at Both 6 and 10 p.m.

CBS-affiliate KTVT won the nighttime news race in Dallas-Fort Worth with both its 6 and 10 p.m. newscasts finishing first in total viewers for the February sweeps period. This is the first time that both the 6 and 10 p.m. newscasts finished #1 in their respective time slots during a sweeps period.

KTVT was able to fend off longtime rival WFAA in both time periods, averaging 198,160 viewers at 6 and 237,550 viewers at 10. Both averages show significant increases from the previous year. The 10 p.m. newscast was up 22,620 viewers compared to February 2010 and 6 p.m. saw an increase of 56,970.

During the month, KTVT benefited from CBS’s strong primetime lineup while also receiving a boost from two former WFAA luminaries. Anchor Tracy Rowlett and meteorologist Troy Dungan, who both spent decades with WFAA before retiring recently, appeared in special segments with KTVT anchor Karen Borta during the week of February 14th.

KTVT’s 10 p.m. newscast also beat WFAA’s in adults 25-54. Read more