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Posts Tagged ‘Taryn Winter Brill’

Boston, Mornings

Viewer Reaction Mixed as NECN Debuts New, Network-Style Morning Show

By Andrew Gauthier on February 11, 2011 11:25 AM

NECN (New England Cable News) debuted a brand-new morning show last month in a bid to draw viewers away from the network shows, as well as Boston Fox-affiliate WFXT.

The new show, hosted by Steve Aveson, a former anchor at Providence’s WPRI, and Taryn Winter Brill, a former “Good Morning America” correspondent, takes its cues from network morning shows, offering a mix of news, interviews, and lifestyle segments.

So far reaction to the new show has been mixed, according to The Boston Globe:

NECN representatives say the channel is evolving into a more vibrant news product to attract a broader audience, but reaction has been mixed among viewers and media analysts, who say they don’t recognize the network anymore. Critics assert that NECN executives are bowing to competitive pressure by taking cues from WFXT-TV (Channel 25), the local Fox affiliate–emphasizing flash over substance to attract younger viewers and new advertisers. Read more

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Boston, Mornings

NECN Prepares to Launch New 7 a.m. Morning Show

By Andrew Gauthier on January 14, 2011 2:47 PM

NECN, the New England cable TV network owned and operated by Comcast, is set to launch an overhauled morning show on Monday.

The new show, titled “The Morning Show on NECN,” will be hosted by Steve Aveson, a former anchor at Providence’s WPRI, and Taryn Winter Brill, a former “Good Morning America” correspondent.

“Our traditional morning news show has been an anchor at the news desk going over the morning news,” said Bill Bridgen, NECN’s general manager. “This is much more conversational, much more informal.”

NECN has invested in a brand-new set that eschews the standard news desk in favor of comfortable couches and chairs, reminiscent of network morning shows such as “Today.”

The fact that NECN’s new morning show set-up resembles network shows is not a coincidence.  “The Morning Show,” with a 7 a.m. start time, will be going up against the likes of Matt and Meredith in the mornings.

“It’s really an opportunity to capture the local audience when the broadcast networks go to their national programming,” Bridgen told The Boston Globe.

NECN’s aggressive re-invention of its morning programming has led to the departures or demotions of several established anchors. Read more

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