“Love ABC Primetime? We do too.”

That’s the message behind #liveonkomo, the ambitious new Twitter initiative from Seattle ABC-affiliate KOMO aimed at boosting primetime ratings by promoting social media interaction among viewers, as well as the station’s on-air talent.

KOMO launched #liveonkomo with the season premiere of “The Bachelorette” earlier this month and Kristi Waite, KOMO’s digital strategist, says that the station plans to promote top ABC shows through the upcoming 2012-13 season, using the model established by the “Bachelorette” debut. Read more