nexstar logoNexstar has named Tom O’Brien to the newly created position of executive vice president of digital media and chief revenue officer.

According to Nexstar, O’Brien will “oversee Nexstar’s digital media content, product, service and sales teams, along with the Company’s 46 local community web portals and other existing or acquired digital media and mobile marketing businesses.”

Nexstar chairman and CEO Perry Sook said in a statement, “Tom brings outstanding leadership and entrepreneurial skills to Nexstar and I look forward to working directly with him as our new reporting structure is intended to allow us to take a more holistic approach to business and revenue development.”

O’Brien last worked as EVP & chief revenue officer for CNBC. In 2008, he was named president and general manager of WNBC in New York. Before coming to New York, he served as president  and general manager of NBC owned stations in Dallas-Ft. Worth (KXAS) and Hartford, CT (WVIT). Before working for NBC, O’Brien spent nine years with Viacom. He started his career working in production at Capital Cities, CBS Sports and ESPN.