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Posts Tagged ‘TVB’

STUDY: Local TV News Gets Americans Talking

A recent TVB study shows local TV news is three times more likely than online media to start a conversation among Americans.

“The American Conversation” study asked participants about the details of over 9,000 online and offline conversations in April 2013. The study showed 55% of all “News of the Day” conversations were sparked by television, while online media started just 18%.

Local broadcast television delivers the news that feeds most of these conversations, with 82% of people talking daily about Weather, 75% about National or International News, 63% about Local News, 49% about Sports and 42% about Traffic.  And when it comes to discussing Products and Services, advertising seen on Local Broadcast News is 30% more likely to spark or inform those conversations than that seen on Cable News.

“Despite the belief that young people have disengaged with watching news, young adults claim that Local Broadcast News content drives a higher percentage of their daily conversations than most other television genres – more than Cable News, Sports, and even Primetime programming,” said Stacey Lynn Schulman, chief research officer of the TVB.

The study also said that 77% of daily conversations take place face-to-face as apposed to online (8%).

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Local Stations Put the Brakes on Drunk Driving

With the holiday season comes concern about an increase in drinking and driving.  In response, the Ad Council, TVB and the National Highway Traffic Safety Administration are educating the public about the dangers and cost of drunk driving with “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”

“Local television broadcasters have donated countless hours of media to our Buzzed Driving Prevention campaign,” said Peggy Conlon, Ad Council president and CEO. “Their generosity for Project Roadblock 2012 will further extend our critical ‘buzzed driving is drunk driving’ message into homes nationwide during this holiday season.”

Stations participating in Project Roadblock air multimedia PSAs between December 26 and New Year’s Eve designed to let viewers know about the dangers of getting behind the wheel after drinking. Read more

Study: Local News Outdraws Cable News

A new study released today by TVB is showing local TV news is more watched than cable news by a dominant margin:

“The study uses the May 2012 sweeps period and compares the evening news audience (6 p.m. to Midnight) of national cable news to those of local tv news in the #1, top 3 and top 10 markets.

How strong is local broadcast news? One single market – New York – outpaces the aggregate national audience of the five cable news networks combined. Expanding to just the Top 3 U.S. television markets, local broadcast news has a 168% advantage, and across all Top 10 markets the multiple approaches nearly 5X cable’s national audience (+434%).”

Paired with the recent Pew report that local TV news is seen as more credible than other news outlets, the results seem to point to a resurgence in a medium once seen as a dinosaur.

See the full report here.

[TVNewsCheck]