TVB - TVSpy http://www.mediabistro.com/tvspy And Now The News... About Local News Copyright 2013 Tue, 21 May 2013 00:08:30 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Local Stations Put the Brakes on Drunk Driving With the holiday season comes concern about an increase in drinking and driving.  In response, the Ad Council, TVB and the National Highway Traffic Safety Administration are educating the public about the dangers and cost of drunk driving with “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”

“Local television broadcasters have donated countless hours of media to our Buzzed Driving Prevention campaign,” said Peggy Conlon, Ad Council president and CEO. “Their generosity for Project Roadblock 2012 will further extend our critical ‘buzzed driving is drunk driving’ message into homes nationwide during this holiday season.”

Stations participating in Project Roadblock air multimedia PSAs between December 26 and New Year’s Eve designed to let viewers know about the dangers of getting behind the wheel after drinking. continued…

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]]> Kevin Eck http://www.mediabistro.com/tvspy/local-stations-put-the-brakes-on-drunk-driving_b74930#disqus_thread http://www.mediabistro.com/tvspy/local-stations-put-the-brakes-on-drunk-driving_b74930 http://www.mediabistro.com/tvspy/?p=74930 Thu, 27 Dec 2012 14:51:45 +0000 Study: Local News Outdraws Cable News A new study released today by TVB is showing local TV news is more watched than cable news by a dominant margin:

“The study uses the May 2012 sweeps period and compares the evening news audience (6 p.m. to Midnight) of national cable news to those of local tv news in the #1, top 3 and top 10 markets.

How strong is local broadcast news? One single market – New York – outpaces the aggregate national audience of the five cable news networks combined. Expanding to just the Top 3 U.S. television markets, local broadcast news has a 168% advantage, and across all Top 10 markets the multiple approaches nearly 5X cable’s national audience (+434%).”

Paired with the recent Pew report that local TV news is seen as more credible than other news outlets, the results seem to point to a resurgence in a medium once seen as a dinosaur.

See the full report here.

[TVNewsCheck]

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]]> Kevin Eck http://www.mediabistro.com/tvspy/study-local-news-bests-cable-news_b60693#disqus_thread http://www.mediabistro.com/tvspy/study-local-news-bests-cable-news_b60693 http://www.mediabistro.com/tvspy/?p=60693 Wed, 12 Sep 2012 11:58:07 +0000