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Posts Tagged ‘Twitter’

New Study Shows Commercial Breaks Aren’t for Tweeting

Many local TV stations are still trying to figure out how to work the whole social media “thing” into their broadcasts. A new study by SocialGuide addresses the “when” of social media activity and not the “what.”

The study shows only 30% of tweets are sent during commercial breaks, while 70% percent of tweets are sent out during the show itself.

While the study was conducted with a mix of cable and broadcast programs and not local news, the study shows that asking for twitter responses right before a break may not be such a good idea.

You can see the full infographic from the study after the jump. Read more

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Study: Sometimes a TV is Just a TV

Despite a growing trend of connecting TV sets to the internet so viewers can watch TV and surf the web, a recent study shows consumers are using their new connected TVs to do one thing, watch TV.

The study, conducted by consumer research company NPD, shows that six out of ten consumers who own a connected HDTV are watching what they call “Over the Top” video services through the TV instead of using the device to tweet, post on facebook or read books or magazines. The culprit?  Too much choice.

There are six or more types of devices bringing the Internet to HDTVs: the TV itself, video game consoles, Blu-ray Disc players, streaming media set top boxes, TiVo, and a few audio/video receivers. While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices. This is driving the availability of around two connected eco-systems on the same TV screen, leading to a confused user-experience as consumers have more than one way of accessing their favorite TV apps. Read more

Nielsen and Twitter to Measure The Talk About TV Shows

In a nod to second screen viewing habits, where viewers interact with their laptops, tablets or smart phones while watching TV, Nielsen has partnered with Twitter to create the “Nielsen Twitter Rating.”

The new ratings system will allow TV stations to measure both who is watching their show and who is talking about it in the social media sphere, which may help advertisers and TV stations alike engage with their audiences more effectively.

“Twitter has become the world’s digital water cooler, where conversations about TV happen in real time,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.” Read more

WSOC and Charlotte Reporter Apologize For Tweet About Yankee

Dan Tordjman, the Charlotte reporter who tweeted unconfirmed rumors about Yankees second baseman Robinson Cano, has apologized to the player via twitter.

Two weeks ago Tordjman posted unconfirmed rumors about Cano testing positive for performance enhancing drugs.  Last night, both WSOC and Tordjman apologized. The station aired a correction during its 6 p.m. newscast (you can watch the video after the jump) and Tordjman apologized via his twitter account.

Read more

KTLA Reporter Tweets N-Word?

Veteran KTLA entertainment reporter Sam Rubin is trying to set the record straight after a message was sent from his Twitter account containing the N-word.

Over the weekend, seemingly out of the blue, a tweet was posted from Rubin’s account to Yung Berg (@TheRealYungBerg), a rapper from Chicago. The tweet read: “fake ass n—-.”

Gawker pounced on it and highlighted the fact that Rubin tweeted “OOPS….I will explain later. But, biggest boo boo of the year. For reals,” apparently in response to the errant tweet. Read more

NBC-Affiliate Tweets About Loving Gay Bars

A strange tweet was sent out Friday night from KTSM’s Twitter account.

“I love the love at gay bars,” the El Paso NBC-affiliate tweeted. “I have 5 new bffs in 15 minutes.”

The station promptly deleted the tweet but not before BuzzFeed’s Andrew Kaczynski grabbed a screen shot (above). Read more

VIDEO: WDSU’s Scott Walker Talks About Being Mistaken for Wisconsin Governor Scott Walker

WDSU anchor Scott Walker took some time out of the New Orleans NBC-affiliate’s 4 p.m. newscast on Wednesday to address the confusion over his name during this week’s recall election of Wisconsin governor Scott Walker (video above).

 

WDSU Anchor Scott Walker Gives Up and Just Starts Being Governor Scott Walker on Twitter

As the results of Wisconsin’s recall election poured in Tuesday night, Scott Walker celebrated victory on Twitter.  WDSU anchor Scott Walker that is, not Scott Walker, the reaffirmed governor of Wisconsin.

“Long Day. I’m beat. But back to governing the people of Wisconsin tomorrow!” Walker, the news anchor, posted on his Twitter account Tuesday night. “Go Pack!”

After dealing with a prolonged case of mistaken identity, WDSU’s Walker decided to have some fun on Twitter as strangers mistakenly used his handle to refer to the governor, and his friends played up the confusion. Read more

Reporters Will Be Able to Live-Tweet Sandusky Trial

Journalists won’t be allowed to record the sex-abuse trial of Jerry Sandusky but they will be able to live-tweet it.

According to a court order issued on Wednesday, journalists will be allowed to tweet and blog as they attend the trial, which is set to begin next week.

Local news stations WJAC and WTAJ will each have one reserved seat in the courtroom, and will be able to use smart phones and laptops during the trial, although they will not be allowed to record or broadcast “any verbatim account of the proceedings while court is in session.” Read more

6 Twitter Tips For TV Reporters

Has promoting your station’s stories on Twitter, Facebook, Google+, Pinterest, and (yep, even) LinkedIn turned your pages into boring RSS feeds? You’re not alone.

According to Robert Quiqley, journalism professor at University of Texas at Austin and former social media editor at the Austin American-Statesman, one of the biggest mistakes journos make is to “just push out their content without actually interacting with anybody… So, they are missing out on a huge opportunity to engage their audience, get sources, and get feedback on their stories.”

Instead, try giving viewers a peek inside your world with exclusive content or tidbits they wouldn’t get elsewhere. In Richmond, Virginia, WWBT reporter Rachel DePompa tweets links to news stories alongside “Here’s what I’m working on now” previews and the occasional personal post, like rooting for NHL Caps or offering her condolences on the anniversary of the Virginia Tech shooting rampage.

Get remedies for five other common errors in The Biggest Mistakes Journalists Make in Social Media.

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