In Philadelphia, CBS O&O KYW will air cut-ins at the top of every hour and in newscasts from 6 a.m. to 6:30 p.m. tomorrow. KYW’s Susan Barnett, Chris May, Pat Ciarrocchi, Ukee Washington and Erika von Tiehl, along with personalities from CW Philadelphia and the local CBS owned radio stations will staff a phone bank to take pledges for the American Red Cross Hurricane Sandy Response Fund.
In Sacramento, NBC affiliate KCRA will air live cut-ins asking for donations during regular programming and newscasts from 6 a.m. to 10:00 p.m.
Viewers in Sacramento can donate by calling 1-800-513-3333 or by texting the word REDCROSS to 90999 to make a $10 donation. Philadelphia viewers can call 1-877-KYW3-ASK (1-877-599-3275) or also texti the word REDCROSS to 90999 to donate $10.