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Posts Tagged ‘Vai Sikahema’

WCAU Shuffles Morning, Evening Anchors

jones sikahemaChanges are afoot at WCAU, according to the Philadelphia Daily News: the NBC owned station in Philly has swapped its morning and evening anchors.

Keith Jones (pictured left) formerly the morning anchor, will move to evenings, anchoring the 5 p.m. newscast alongside Jacqueline London. Sports director Vai Sikahema (pictured right),who also anchored the 5 p.m. newscast, will move to the morning shift, anchoring from 4:30 to 7 a.m. with Tracy Davidson.

The Daily News also reports Steve Highsmith, a general assignment reporter who hosted “NBC 10 @Issue,” has left WCAU. The show will continue with a new host who has not yet been named.

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Jim Rosenfield Set to Join WCAU as Anchor

WCAU has announced Jim Rosenfield will join the Philadelphia NBC owned station as anchor for its 4:00, 6:00 and 11:00 p.m. newscasts beginning September 9.

“Jim is a consummate journalist who is respected by his peers as a true professional,” said Anzio Williams, WCAU’s vice president of news. “I’m looking forward to introducing him to our viewers and welcoming him to the NBC10 family.”

Rosenfield comes to WCAU from the Washington, D.C. NBC owned station WRC where he was a weekend anchor and reporter. Before working at WRC, Rosenfield was an anchor at WNBC and later WCBS in New York. He started his career at WTVD in Raleigh-Durham, N.C., and has also worked at KTRK in Houston, TX, and WLS in Chicago.

He will share anchor duties with Renee Chenault-Fattah, Vai Sikahema and Jacqueline London.

Local Sportscasters ‘Competing for a Slice of the Pie That Gets Smaller and Smaller’

Philadelphia Magazine takes a long look at the decline of local sports in the market, which one sportscaster calls “soul-crushing.” Sportscasters “are doing little more than reciting scores and highlights that are hours old” on the nightly newscasts, the article says:

“Twenty years ago, everybody sat down before or after dinner to watch Al or Gary Papa give them their sports news,”[WCAU sports director Vai] Sikahema says. “Now, you can get it anyplace: iPads, smartphones. We’re competing for a slice of pie that gets smaller and smaller.”

Back then, sports could get four minutes or occasionally more in a newscast. But trouble loomed in the form of market researchers, who told network news directors that the future was in weather, not highlights. Forecasts were moved up from the end of the newscast to the middle, and expanded. Read more