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Posts Tagged ‘Valari Staab’

NBCU President Steve Burke Touts Success of NBC-Owned Stations

In a memo on the two-year anniversary of Comcast acquiring a controlling stake of NBC Universal, NBCU president Steve Burke highlights a milestone year for the 10 NBC-owned stations.

Burke’s memo identifies four areas of the company that had particularly “noteworthy achievements” over the last year: primetime, sports, the owned stations and Universal Parks. Of the owned stations, Burke writes:

This is another business that some said should be left to decline. Instead, we invested in our stations and under the leadership of Valari Staab and her team, our stations group has undergone a significant turnaround in ratings and financial performance.

… These businesses deserve to be called out because they all had great years. Interestingly, not many people would have picked NBC Prime, NBC Sports, Owned Stations and Parks as big near-term growth opportunities. The important lesson is that we have the ability to transform even mature businesses if we invest and manage them intelligently.

TVNewser has Burke’s full memo.

NBC Universal Awards $1.2M in Grants to Non-Profits Selected by O&Os

The NBC Universal Foundation is awarding $1.2 million in grants to 30 local non-profits across the country. The grants — awarded in the 10 markets where NBC owns and operates local stations — are designed to support “high-impact, progressive programs.”

NBC accepted applications throughout the summer in the categories of arts and media, civic engagement, community development, education, environment, jobs and economic empowerment and technology. Each NBC-owned station promoted the grant program and created a panel to review and select one winner and two runners-up.

“Local television stations have a unique opportunity to connect with the communities they serve to identify some of the most pressing social challenges that local residents face,” said Valari Staab, president of the NBC O&Os. “Our local stations are thrilled to support innovative programs that are generating positive change and making a difference.”

The full list of winners is after the jump. Read more

NBC Owned Stations Launch COZI TV To Replace NonStop Channels

The NBC owned stations are launching COZI TV, a new national network for “iconic television series, hit movies and original programming” that will air on digital subchannels of the 10 NBC O&Os beginning next year.

COZI TV will replace the NBC NonStop channel. Local newscasts that currently air on NonStop will continue on COZI TV, which allows each station daily blocks of time for news, sports and event programming.

“This new network will provide local stations an opportunity to give their viewers rare access to some of the greatest hits of all time with minimal distraction from their main focus of delivering local news and information,” Valari Staab, president of the NBC O&Os, said in a statement. Read more

Lora Lesage Named Senior Vice President of Digital Media at NBC O&Os

Lora Lesage has been promoted to senior vice president of digital media at the NBC owned stations. In her new role, she will oversee editorial and special content responsibilities for the websites, mobile apps and social platforms of the 10 NBC O&Os.

In her two years as vice president of digital media, Lesage oversaw a redesign of the station websites, as well as the development and execution of the stations’ mobile products. In her new role, she will continue to manage product development as well as advertising and business operations for the digital properties.

“Lora is a strong leader with a perfect balance of journalism, digital and business experience and a record of success,” Valari Staab, president of the NBC O&Os, said in a statement. “I am confident she will continue our commitment to deliver our audiences the latest local news and information whenever and wherever they want it over the most innovative and reliable platforms.”

NBC O&Os Set Olympic Coverage Plans

The NBC O&Os have announced comprehensive coverage plans for the 2012 London Olympics, which begin on NBC July 27.

All 10 stations will send journalists to London for coverage, totaling 25 reporters, editors, producers and photographers. They will focus on local athletes and the stories important to viewers in each respective market.

“There are so many compelling stories that come out of the Olympics, and our on-air, on-line, mobile and social platforms will focus on them in addition to the latest news and sports updates,” Valari Staab, president of the NBC O&Os, said in a statement. Read more

NBCUniversal Foundation Partners With NBC O&Os For Nonprofit Initiative

The NBCUniversal Foundation will partner with the NBC O&Os to launch an initiative that will provide $1.2 million in grants to nonprofit organizations, NBC announced today. The program, 21st Century Solutions, will enable nonprofits to compete for funding in the ten cities where NBC owns local stations.

The initiative will support “high-impact, innovative programs” in areas including arts and media, civic engagement and community development. The funding will come from the NBCU foundation, while the 10 O&Os will spotlight the programs on.

“This is a great opportunity for us to work with local organizations that are doing innovative work,” Valari Staab, president of the NBC O&Os, said in a statement. “Our local stations are thrilled to be able to support initiatives that will make a real difference in their communities.”

Grants will be awarded to one winner and two runners-up in each city. More information on the program is available in an NBCUniversal video (watch after the jump). Read more

NBC O&Os to Highlight Investigative Reporting Online

As part of a renewed commitment to investigative reporting at the NBC O&Os, seven stations will launch dedicated online investigative reporting sections on their websites.

“Investing in local, investigative reporting has been a priority, and we’re pleased that these hard-hitting stories will be available to viewers in a more in-depth way on the station websites,” Valari Staab, president of the NBC O&Os, said in a statement.

The online sections will highlight embedded documents, infographics and maps related to each station’s investigative reports. Websites for the stations — WNBC in New York, WMAQ in Chicago,  WCAU in Philadelphia, KNTV in San Francisco, WRC in Washington, KXAS in Dallas and WVIT in Hartford — will be updated in the coming weeks.

AdAge: Social Media Gives Local Stations Better Connections With Viewers, Advertisers

Local stations continue to increasingly devote resources to engaging viewers online. Advertising Age examines how some local stations have been successful with social media — and the impact that can have on advertisers:

Social media helped a local NBC affiliate push past the dominant station in the market during Hurricane Irene, said Valari Staab, president of NBC Owned Television Stations.

“We were watching the Facebook page, and it just lit up. … The conversation got bigger and bigger, and more people became involved,” Ms. Staab said. “The station went on-air live at 3 p.m. instead of 6 p.m. and stayed on. We slaughtered our competition on the coverage.” Read more

KIRO’s Eric Lerner Named GM of WCAU

NBC Owned Television Stations announced today that Eric Lerner has been named president and general manager of WCAU in Philadelphia.  Lerner comes to WCAU from Seattle CBS-affiliate KIRO, where he has served as vice president and general manager for the last six years.

“Eric has a proven track record of success in strengthening stations’ news operations and driving sales performance,” said Valari Staab, president of NBC Owned Television Stations, announcing the hiring.  “His nearly 30 years of broadcast experience will be critical in taking NBC 10 to the next level, and I am pleased to welcome him to our team.” Read more

Manuel Martínez Named President-GM of WTVJ

Manuel Martínez has been named president and general manager of WTVJ, the NBC O&O in Miami, NBC announced today. His appointment is effective immediately.

Martínez joins WTVJ from WSCV, the Telemundo station in Miami, where he has been president and general manager since 2007. In a statement, Martínez said he is excited to “now work directly with the NBC 6 team.” Telemundo is owned by NBC; WTVJ and WSCV share headquarters in Miami.

“He possesses a strong understanding of the unique South Florida market, a key factor that will help guide NBC 6 to future growth,” Valari Staab, president of the NBC-owned stations, said in announcing Martínez’s hire.

Martínez replaces Ardyth Dierks, who left WTVJ last month after eight years as president and general manager.

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