“The feedback that you’re giving us right now will guide us as we continue to improve our look,” writes Shory. “After all, this isn’t about what we want… it’s about what you want.”
Posts Tagged ‘WBIR’
Earlier this month, Raycom Media-owned WTNZ announced that WBIR, which is owned by Gannett, would begin producing its newscasts as part of the station’s strategy to cost-effectively expand its local news programming and eventually begin broadcasting in HD.
WTNZ’s 10 p.m. newscast will expand to an hour in “late May or early June,” WBIR news director Bill Shory told the Knoxville News Sentinel. At that point, Beth Haynes, who currently hosts WBIR’s 4 p.m. news and lifestyle show, will rotate in with Wilhoit and Becker at 10 p.m.
The other elements of the partnership–HD broadcasting and a new, two-hour morning newscast–are set to launch by the end of June.
Under the agreement, WBIR will expand its 10 p.m. weekday newscast to a full hour while also debuting a new morning newscast from 7-9:00 a.m. The new morning show will be the only local newscast airing in Knoxville during that time period.
“The new agreement with WBIR gives us more options,” said John Hayes, WTNZ’s vice president and general manager. “Partnering with the largest news producer in the market creates a win-win for everyone.”
WBIR expects to begin producing WTNZ’s 10 p.m. newscast this month with the full-hour expansion and the new morning show launching later in the spring. Corresponding with the agreement, WBIR announced that it will begin producing all of its newscasts, as well as WTNZ’s, in HD.