Frank Whittaker, station manager and vice president of news at NBC 5, confirmed the new addition on Tuesday, adding that the hiring of Lewis “will mean less use of some of our other freelancers.” He did not say whose work would be cut back.
Posts Tagged ‘WCAU’
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Dave McDonald has been promoted to senior producer, creative services at WPIX, Tribune’s CW affiliate in New York City. In his new role, he will be responsible for “developing high level image campaigns that support the emerging PIX11 news brand as well as new evolving station initiatives and partnerships.”
McDonald has been a writer, producer and editor at WPIX since 2001. Before that, he was a creative services writer and producer for WCAU, the NBC-owned station in Philadelphia.
“Dave is an Emmy Award and Promax Gold winning producer with over 15 years of experience in production, marketing, promotion and brand management. He has long been an important part of the PIX11 creative department, tireless in his pursuit of memorable creative work and is highly deserving of this promotion,” David Hyman, VP/Creative, said in a statement.
Jones left WFTV for WCAU, the NBC-owned station in Philadelphia, in 2012. She will be returning to WFTV May 27 as a weekend anchor and member of the station’s investigative unit.
“Daralene has a strong record of uncovering high-value stories that make a difference in peoples’ lives, and we’re proud to have her back on the team,” WFTV news director Matt Parcell said in a statement.
In an interview with TVNewsCheck, NBC Owned Television Stations president Valari Staab talks about the investment in local news that has gone on under her watch. Staab says stations like WTVJ in Miami, WMAQ in Chicago and WCAU in Philadelphia have seen success because “we have added people, we have upgraded facilities, we have added resources”:
There are two things that strengthened our newsrooms quickly. One was adding a midday newscast. It’s easy to look at a midday newscast and do the math and say that it loses money or that it breaks even so I don’t want to do it. What a midday newscast does is keep the newsroom going all day long. It keeps everybody gathering news all day long. To have a big gap between your morning news and your 5 o’clock news weakens your 5 o’clock news.
The second thing is investigative units. We have put really decent size investigative units into these stations and, aside from giving you original content that your competitors don’t have and that you absolutely need in today’s world, it also gets everybody in the newsroom focused again on enterprise journalism. So, having journalists in your newsroom that are constantly breaking stories gets the other reporters breaking stories and working beats. It helps create a culture of enterprise reporting.
A massive winter storm made its way up the East Coast Wednesday night, presenting a challenge for NBC affiliates forced to balance covering the storm with NBC’s primetime coverage of the Sochi Olympics.
The NBC owned stations in the storm’s path – WRC in Washington and WCAU in Philadelphia — aired the Olympics uninterrupted, as did NBC affiliates WCNC in Charlotte, WXIA in Atlanta, WNCN in Raleigh-Durham, WXII in Greensboro, N.C. and WSLS in Roanoke.
A handful of NBC affiliates — including WBAL in Baltimore, WAVY in Norfolk, WWBT in Richmond, WVTM in Birmingham and WYFF in Greenville, S.C. — included a lower-third banner with local closings and weather updates during all or part of NBC’s Olympic coverage.
(Pictured, L-R: WRC, WAVY, WXIA, WWBT)
Keith Jones (pictured left) formerly the morning anchor, will move to evenings, anchoring the 5 p.m. newscast alongside Jacqueline London. Sports director Vai Sikahema (pictured right),who also anchored the 5 p.m. newscast, will move to the morning shift, anchoring from 4:30 to 7 a.m. with Tracy Davidson.
The Daily News also reports Steve Highsmith, a general assignment reporter who hosted “NBC 10 @Issue,” has left WCAU. The show will continue with a new host who has not yet been named.
It is a return to Orlando for Washington, who will also work as a fill-in anchor at the station. She is a former reporter and weekend anchor at NBC affiliate WESH. Since leaving Orlando in 2010, she has worked in public relations and as a freelance reporter at WCAU, the NBC owned station in Philadelphia.
According to Boedeker, Washington replaces Steven Cooper, who is moving to Atlanta.
“Jim is a consummate journalist who is respected by his peers as a true professional,” said Anzio Williams, WCAU’s vice president of news. “I’m looking forward to introducing him to our viewers and welcoming him to the NBC10 family.”
Rosenfield comes to WCAU from the Washington, D.C. NBC owned station WRC where he was a weekend anchor and reporter. Before working at WRC, Rosenfield was an anchor at WNBC and later WCBS in New York. He started his career at WTVD in Raleigh-Durham, N.C., and has also worked at KTRK in Houston, TX, and WLS in Chicago.
Florendo moves to Philly from Las Vegas, where he has been a meteorologist, reporter and anchor for CBS affiliate KLAS since 2004. He will officially join WCAU on September 9.
“Tedd has great meteorology skills, paired with a positive energy and style that our viewers will appreciate,” WCAU vice president of news Anzio Williams said in a statement.
Grossman, who is married to WCAU digital assets manager Jamie Simmons, was WCAU’s weekend morning meteorologist. She joined the station in 2008 from NBC Weather Plus in Englewood Cliffs, N.J.
According to the Daily News, Grossman will still fill-in occasionally on the station’s newscasts.
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