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Posts Tagged ‘WFLA’

Andy Alford Named GM of WFLA

andyalfordMedia General has named Andy Alford VP and GM of Tampa NBC affiliate WFLA.

“This is a very exciting opportunity and I look forward to working with the talented group of broadcast professionals at WFLA,” Alford said in a statement.

Alford, who starts at WFLA on August 1, comes to the station from WTEN in Albany where he was named GM in 2010 by Young Broadcasting. He will continue in his role as VP of Sales for Media General.

Alford has also worked at WGCL in Atlanta, working his way up from general sales manager to station manager to general manager in the seven years he worked there. He has also worked in Orlando, FL, and Syracuse and Rochester, NY.

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What Are Local Stations Covering?

Today we look at the Tampa-St. Petersburg, FL, market.

We see more diversity of stories here than other markets we’ve looked at.

FOX owned station WTVT takes the prize, with NBC affiliate WFLA a close second, for doing something completely different by leading with a local man put on trial for allegedly planning a terror attack and only covering two stories in the first five minutes.

Gayle Sierens Stepping Down from WFLA Anchor Desk in 2015

Longtime WFLA anchor Gayle Sierens has announced her retirement.

Sierens told viewers during last night’s 6:00 p.m. show she plans to step down from the Tampa NBC affiliate’s anchor desk in stages. At the end of this year, she will stop anchoring the 11:00 p.m. news and on Wednesday, May 20, 2015 she will anchor her last shows at 5:00 and 6:00 p.m.

“I am so grateful to live out my career in the town where I grew up. Who gets to do that?” Sierens said in a statement. “I am truly excited for this next phase of my life. I have worked the night shift for more than three decades.”

The station posted a retrospective mash up of Sierens work, see the video above.

Sierens started at WFLA in 1977 as weekend sports anchor and reporter. In 1983 she became the weekday sports anchor. She made the move from sports to news two years later.

In 1987, she made TV sports history when she became the first woman to do play-by-play for an NFL game, calling the the Kansas City Chiefs game against the Seattle Seahawks.

Three Media General Stations Debut New Sets

Three Media General stations — WFLA in Tampa, WSPA in Greenville-Spartanburg and WCBD in Charleston — have debuted new sets designed by FX Design Group:

Each station sports a very contemporary design with utmost flexibility for breaking news, weather, entertainment and traffic. The highlights are LED curtains, LED color changing vaccuform walls, vertical columns and headers. All three stations have 3 x 3 x 46 monitor walls and 80” touch screens for anchor and reporter interaction. WFLA has a unique 2 x 3 x 46” vertical wall to showcase breaking news, branding or specials.

Bill Berra Named News Director at WFLA

bill berraBill Berra has been named VP of news for Tampa NBC affiliate WFLA.

Berra left his position as VP of news for Journal Broadcasting and Milwaukee NBC affiliate WTMJ in early February.

“I’m delighted to welcome a news veteran of Bill’s caliber to WFLA,” said station GM Brad Moses. “He has a strong record of success increasing ratings and audience share at a number of television stations across the country. Importantly, he knows the Tampa market well, having worked in this market in recent years.”

Berra came to WTMJ from WFTS in Tampa. He’s also worked at WSYX in Columbus, OH, WKMG in Orlando, KSAZ in Phoenix, AZ, and KTVI in St. Louis, MO, and WREG in Memphis, TN.

He will start at WFLA on March 17.

[Florida News Center]

News Director Don North Out at WFLA

wfla smallNews director Don North is out at WFLA, Media General’s NBC affiliate in Tampa, the Tampa Tribune reports.

North joined WFLA in 2008 from KCTV-KSMO in Kansas City, where he was the news director for 10 years. Before that, he was news director at WKYC in Cleveland.

No new news director has been named. According to the Tribune, Media General vice president for content Donna Reed will oversee WFLA in the transition.

WFLA Launches Market’s First 4:00 PM News

WFLA, Media General’s Tampa NBC affiliate, has announced it will be the first Tampa station to air a 4:00 p.m. newscast.

“The addition of a 4 p.m. newscast reflects the strength of our 8 On Your Side brand in serving the people in Tampa Bay and surrounding counties,” said WFLA president and general manager Brad Moses in a statement.

The hour long show will debut on Monday, August 26 and will be anchored by Stacie Schaible.

Triston Sanders Named Executive News Director at KENS

Triston Sanders is joining KENS, the CBS affiliate in San Antonio, as executive news director, TVSpy has learned. It is a move within Belo for Sanders, who has been assistant news director at WWL in New Orleans since September 2012.

“Triston has quickly become a part of the WWL-TV team and has contributed greatly to the recent growth of our news ratings. And while we will certainly miss her enthusiasm, dedication and commitment to excellence, we are thrilled that she will be able to take this next step in her career with BELO,” WWL general manager Tod Smith wrote in a memo to staffers Monday.

Before joining WWL, Sanders was the news director at WCTV in Tallahassee. She has also worked as a producer at WSVN in Miami and WFLA in Tampa.

Sanders begins at KENS on July 1. She replaces Kurt Davis, who was recently named vice president of news services for CBS News.

WFLA Adds Second Meteorologist This Week

Four days after announcing the hiring of meteorologist Bryan Bennett, Tampa NBC affiliate WFLA has announced it’s adding meteorologist Julie Phillips to its “Storm Team.”

“I’m very excited to be adding Julie, and more recently, Bryan Bennett to Storm Team 8.” said chief meteorologist Steve Jerve. “They are both well educated and experienced meteorologists with Florida forecasting experience.  They’ll fit well with our tradition of excellence and team work at News Channel 8.”

Phillips comes to WFLA from KTXS in Abilene, TX, where she is the morning meteorologist. She replaces Brooks Garner who left last month for KHOU in Houston. Her first day will be June 10.

Meteorologist Bryan Bennett Joins WFLA

Meteorologist Bryan Bennett is joining WFLA, the NBC affiliate in Tampa-St. Petersburg.

Bennett comes from New York, where he was executive weather producer and chief meteorologist at CBS-owned WCBS. He also managed weather graphics content for 14 other CBS stations. Before that, he worked at WSB, the ABC affiliate in Atlanta, for five years.

Bennett will be the meteorologist for the weekend morning newscasts and the noon newscast. He begins at WFLA on May 25.

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