Extensive coverage of the George Zimmerman trial has given Orlando stations — and their cable news counterparts — a ratings boost. Zimmerman is on trial in Sanford, Fla. for second-degree murder in the death of 17-year-old Trayvon Martin.
For the seven days of trial coverage from June 24 to July 2, ABC affiliate WFTV led the way in Total Viewers and households, delivering a 1.8 rating / 8.4 share and a 3.5 rating / 9.5 share, respectively. Fox O&O WOFL topped the competition in the A25-54 demographic with a 1.6 rating / 9.4 share. WOFL also leads in the A18-34 and A18-49 demographics.
All four stations are seeing ratings rise as the trial goes on, especially among younger viewers. For the same seven-day period from June 24 to July 2, WOFL was up +64% in the A25-54 demographic. WFTV was up +25%, while NBC affiliate WESH was up +20% and CBS affiliate WKMG was up +17%.
Ratings are after the jump. Read more