Toni Falvo has been named senior vice president of research for Tribune Broadcasting. In her new role, which begins December 9, she will oversee all research functions for Tribune’s stations.
“As Tribune’s growing portfolio of assets provides us with a variety of new opportunities to better analyze and understand the audiences watching our stations, I am confident Toni has the talent, experience and drive required to make a significant impact on our goals,” Tribune Broadcasting president Larry Wert said in a statement.
Falvo comes from WMAQ, the NBC owned station in Chicago, where she is the vice president of research, programming and press. She has worked there since 1998.
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