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Posts Tagged ‘WWAY’

News Director Out at WWAY

ScottPickey_newsroomWWAY news director Scott Pickey is out at the Wilmington, NC, ABC affiliate.

A call to WWAY confirmed Pickey no longer worked at the station. WWAY wouldn’t comment on when he left or why.

Pickey made headlines last year when he had to pay a fine and go to driving school after he drove into a local Martin Luther King, Jr. parade.

Pickey’s bio has been removed from the station website.

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Is There Room in Journalism for Reporters Who Make Paid Product Endorsements?

Screen Shot 2014-07-15 at 2.39.57 PM

You don’t ordinarily think of a local news reporter having endorsement deals, but Sara Hopkins, a reporter at WWAY in Wilmington, NC, reportedly does.

As Deborah Potter writes at NewsLab, Hopkins has leveraged her social media cred–a combined 350,000 followers across Twitter, Vine and Instagram–into a significant enhancement to her starter-market salary. Old Navy paid her $2,000 for a Vine ad and a Tweet; she’s also been a paid spokesperson for Coca-Cola.

And no, her boss at WWAY is neither unaware or unhappy:

Hopkins doesn’t hide the fact that she’s a journalist on her social media profiles and none of her activities come as a surprise to WWAY news director Scott Pickey. “[Sara] was active on social media before we hired her,” Pickey told me. “She has a huge following that has nothing to do with her job.”

While he understands that allowing a reporter to flog products could raise eyebrows, Pickey says Hopkins does the ads on her own time. And he says her social media experience has been a net plus for the station because of what she’s been able to teach the rest of the staff.

Here’s a Vine pushing Coca-Cola: Read more

WWAY Anchor Scared Off Set by Magic Trick


Aiden Sinclair is a a “paranormal illusionist” who appeared on this morning’s WWAY news.

He told Ashley Jacobs, anchor for the Wilmington, NC, ABC affiliate, a ghost story that involved a key and some spiders.

Guess which manifested on Jacob’s hand? If you watch long enough to hear the scream you’ll know.

WWAY Welcomes Back Former Anchor

seamans_cropped+wwayDaniel Seamans has come back to broadcast television and Wilmington, NC, ABC affiliate WWAY.

Seamans anchored “Good Morning Carolina” from 2003 until 2005. He will replace departing anchor Chris Phillips, as evening news anchor.

In between working at WWAY, Seamans was weekend anchor and reporter for WOLO in Columbia, SC. He left broadcast television in 2010 to work in the home mortgage industry.

According to the station, Phillips is moving to Columbia, SC, to “start a new chapter in his life.”

WATCH: WWAY Celebrates ‘International Talk Like a Pirate Day’


Wilmington, NC, ABC affiliate WWAY celebrated “International Talk Like a Pirate Day” this morning.

Anchors Ashley Jacobs, Randy Aldridge and meteorologist Tim Buckley slapped on eye patches and attempted speaking like pirates speak. “Are these one of those things we’re going to regret immediately after we’ve done it?” asked Jacobs.

Buckley provided the clunker of the morning when he asked, “Where do pirates get their taxes done?” His answer? “H & Rrrrrrr Block.” TVspy could almost hear the rimshot from our offices on Parrrrrrk Avenue in NYC.

WWAY Launching CW Affiliate in Wilmington

Wilmington, N.C. ABC affiliate WWAY is adding a CW affiliate on its digital subchannel, the Wilmington Star News reports.

Starting October 1, Cape Fear CW will be available in high definition on channel 3.2 in the Wilmington area. WWAY plans to launch a 10 p.m. newscast on the CW affiliate next year.

“It will be a brand new news program that utilizes the same talent we already have at WWAY,” promotions manager Nate Galluppi told the Star News.

Ashley Jacobs Returns to WWAY

Ashley Jacobs is going back to Wilmington, NC, ABC affiliate WWAY.

Jacobs announced the move on her facebook page, “Happy hump day! I couldn’t be happier to announce I’ll return to WWAY NEWS very soon. I’m so thankful to be part of such a talented team…and thrilled to share my mornings with all of you again!”

WWAY news director Scott Pickey told TVSpy Jacobs starts next Wednesday but may not go on air until Thursday or Friday. Jacobs left the station in March to spend more time with her family.

WWAY News Director Pays Fine For Driving into MLK Parade

Scott Pickey, the WWAY news director who was arrested for driving into a Martin Luther King Day parade in January, was ordered to pay a fine and complete driving school after pleading guilty to failure to obey an officer.

“I would like to thank Ben David and his DA’s office for working with me to solve this issue,” said Pickey on the WWAY website. “I think we all learned valuable lessons.”

Pickey had also been charged with careless and reckless driving after ignoring police orders to stay in the parking lot of the Wilmington, NC, ABC affiliate during January’s parade. After several requests by Pickey to leave the station’s lot were denied by police, Pickey got in a station vehicle and drove into the parade and was arrested.

Prosecutors dropped the reckless driving charge in exchange for Pickey’s guilty plea. As part of the agreement, Pickey was ordered to pay a $50.00 fine in addition to $190.00 court costs.

WWAY News Director To Take Driving Class After Arrest

Scott Pickey, news director for Wilmington, NC, ABC affiliate WWAY told the StarNews Online, he has agreed to take a defensive driving class in hopes of ending the legal drama over his recent arrest.

Pickey was charged with failure to obey a traffic officer and careless and reckless driving after attempting to drive through the local Martin Luther King, Jr. parade in January.

“I’m looking forward to coming to some sort of agreement with my next court date in July,” Pickey told the StarNews Online. Read more

Happy National Weatherperson’s Day!

Today is National Weatherperson’s Day, and stations all over the country are showing their meteorologists and weathercasters some love (pictured: WWAY anchor Ashley Jacobs and meteorologist Tim Buckley).

According to the NWS, February 5 commemorates the birth of John Jeffries, one of America’s first weather observers, in 1744. Jeffries began observing the weather in 1774 and took the first balloon observation in 1784.

“It’s easy to forget that around the clock, dedicated meteorologists and weathercasters are vigilantly creating forecasts to help you plan your day, and issuing warnings to help keep you safe in the event of severe weather,” the NWS says of National Weatherperson’s Day.

After the jump, a sampling of some National Weatherperson’s Day celebrations. Read more

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