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Posts Tagged ‘WYFF’

WYFF Adds Ashley Swann, Announces New Weekend Anchor Team

swann wyffHearst-owned Greenville, S.C. station WYFF has announced a new weekend anchor team with the addition of Ashley Swann as weekend anchor.

The station promises on its website, Swann will “bring the weekend evening news to viewers” to the NBC affiliate as anchor of the 4:00, 6:00 and 11:00 p.m. Saturday newscasts. Mike McCormick will co-anchor with Swann on Sunday. The two will be joined by sports anchor Marc Dopher and meteorologist Chris Justus.

“We are thrilled Ashley is joining our news team,” said Bruce Barkley, WYFF 4 News Director. “This move is a homecoming for her.  She grew up in the Upstate and is familiar with our area. I know Ashley is a very talented reporter and anchor who shares our commitment to reporting local news that matters to viewers. Ashley and Mike will make a great team on Sunday evening newscasts.”

Mike McCormick has been with WYFF News 4 in the Spartanburg Bureau for more than seven years.  In addition to his Sunday evening anchor duties, Mike will continue reporting from Spartanburg during the week.

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WYFF Viewers Asked to ‘Like for Prayers’ on Facebook Report About Deadly Car Crash

Greenville, SC NBC affiliate WYFF might be guilty of using someone else’s tragedy for its own social media gain, while couching it in a religious message.

WYFF reports, a teen died and four others were injured in the crash at a local gas station.

Reaction amongst viewers seemed split. “Seriously now we are ‘liking’ for prayers!!!! News 4 is ridiculous,” commented one viewer. While another said, “what’s wrong with praying…..from the looks of it they could use the prayers. Thanks channel 4.”

WZZM Names Taz Painter News Director

taz painter smallTaz Painter has been named news director at WZZM, the ABC affiliate in Grand Rapids, Mich. Painter begins in his new role on April 14.

It is a move within Gannett for Painter, who has been managing editor at WBIR, the NBC affiliate in Knoxville, since 2007. He previously worked at KOAT in Albuquerque and WYFF in Greenville, S.C.

“Taz has a passion for creative storytelling, with an emphasis on watchdog and advocacy journalism, on all multimedia platforms. He brings a wealth of experience from his years at the top-rated station in Knoxville,” WZZM president and general manager Janet Mason said in a statement.

Painter replaces Stanton Tang, who is leaving WZZM to be closer to his family.

How Did NBC Affiliates Balance the Storm and the Olympics?

A massive winter storm made its way up the East Coast Wednesday night, presenting a challenge for NBC affiliates forced to balance covering the storm with NBC’s primetime coverage of the Sochi Olympics.

The NBC owned stations in the storm’s path –  WRC in Washington and WCAU in Philadelphia — aired the Olympics uninterrupted, as did NBC affiliates WCNC in Charlotte, WXIA in Atlanta, WNCN in Raleigh-Durham, WXII in Greensboro, N.C. and WSLS in Roanoke.

A handful of NBC affiliates — including WBAL in Baltimore, WAVY in Norfolk, WWBT in Richmond, WVTM in Birmingham and WYFF in Greenville, S.C. — included a lower-third banner with local closings and weather updates during all or part of NBC’s Olympic coverage.

(Pictured, L-R: WRC, WAVY, WXIA, WWBT)

Meteorologist Pamela Wright Joins WYFF

Pamela Wright is joining WYFF, Hearst Television’s NBC affiliate in Greenville, S.C., as the weekend morning meteorologist.

“Pamela rounds out a weather team that is second to none in our area,” news director Bruce Barkley said in a statement. “As a meteorologist, she brings experience covering hurricanes and severe weather. Pamela is also someone who knows the social media community in our region and she is anxious to interact with that audience, as well.”

Wright began her career at WCSC in Charleston, S.C. and has worked at WLUK in Green Bay, WFOR and WSVN in Miami and KCBS in Los Angeles. She was most recently vice president of media relations at Sensible City in Asheville, N.C.

Traffic Reporter Allyson Powell Joins WYFF

Traffic reporter Allyson Powell is joining WYFF, Hearst Television’s NBC affiliate in Greenville, S.C.

“Allyson brings a host of news reporting and anchoring experience to the traffic reporting position,” news director Bruce Barkley said in a statement. “We’re happy to have someone joining the WYFF 4 News team who knows our area and who is so familiar with our community.”

Powell has previously worked as a traffic reporter at KOSA in Midland, Texas and as a sports reporter at Comcast Sports in San Francisco. She will appear on both the morning and evening newscasts at WYFF.

Michael Hayes Named SVP of Hearst Television

Michael J. Hayes has been named senior vice president and group head of Hearst Television.

Hayes comes from WTAE, Hearst’s ABC affiliate in Pittsburgh, where he has been president and general manager since 2011. Before that, he spent eight years as general manager of WYFF, Hearst’s NBC affiliate in Greenville, S.C.

“In every step of his career with Hearst Television he’s been a high performer, and we are delighted that he’ll be joining our talented management team in New York to work with our stations and help us compete at an even higher level in the years ahead,” Hearst Television CEO David J. Barrett said in a statement.

Hayes’ promotion is effective June 1. His replacement at WTAE will be named at a later date.

John Humphries Named General Manager at WGAL

John Humphries has been named president and general manager at WGAL, Hearst’s NBC affiliate in Lancaster, Pa.

Humphries comes from WYFF, Hearst’s NBC affiliate in Greenville, S.C., where he has been director of sales since 2006. He succeeds Paul Quinn, who announced his retirement in September.

“John brings a diverse background in news, multiplatform sales, and management to his new role at the helm of the leading TV station in the Lancaster-Harrisburg market,” Hearst Television president and CEO David J. Barrett said in a statement. “He has the experience and vision to help build upon the outstanding legacy of Paul Quinn and the WGAL team.” Read more

Bruce Barkley Named News Director at WYFF, Ben Hart to Replace Him at WAPT

WAPT news director Bruce Barkley (pictured) is moving from Jackson, Miss. to Greenville, S.C., where he will take over as news director of WYFF.

It is a move within Hearst for Barkley, who has served as WAPT’s news director since 2000. He will step into the role vacated by Justin Antoniotti, who is leaving WYFF to serve as news director for another Hearst station, WATE in Pittsburgh.

“We feel very fortunate to welcome someone of Bruce’s experience and knowledge,” WYFF general manager John Soapes said in a statement. “He has a proven track record of creating outstanding local television news programming, all while providing superior leadership and building great teams.”

Ben Hart, who has been assistant news director of WAPT since 2010, will step into the news director role at the Jackson ABC affiliate. Hart is a graduate of Mississippi State University. Read more

Justin Antoniotti Named News Director at WTAE

Justin Antoniotti will take over as news director of WTAE, Hearst Television’s ABC affiliate in Pittsburgh, beginning today.

It is a move within Hearst for Antoniotti, who comes from WYFF in Greenville, S.C. He has been news director there since 2007. Before that, he was the assistant news director at WISN in Milwaukee, another Hearst station.

“I have been very fortunate to have already worked at two great Hearst Television properties,”Antoniotti said in a statement.  “To now be able to move to WTAE is very special.  I look forward to working with the talented Channel 4 Action News Team and building on the great legacy at WTAE.” Read more

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