WYOU - TVSpy

Scranton ABC Affiliate Refuses to Air Dunder Mifflin Ad During the Oscars

Merrill Knox — Fri, 22 Feb 2013 10:32:48 +0000

WNEP, the ABC affiliate in Scranton, is refusing to air an ad for Dunder Mifflin (video above) during the Oscars on Sunday, “most likely because the fictional brand is too connected to rival network NBC,” AdWeek reports:

A de-fictionalized version of [NBC's "The Office"] paper brand has been sold in real life since 2011 by Staples-owned Quill.com, thanks to a licensing partnership with NBCUniversal. A Quill.com representative tells Adweek that WNEP won’t air the Dunder Mifflin ad “apparently because of the brand’s NBC ties”. WNEP declined to comment on whether it had rejected the ad, citing corporate policy.

Dunder Mifflin aired a similar ad during the Super Bowl on WYOU, Scranton’s CBS affiliate.

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Dunder Mifflin’s Scranton-Only Super Bowl Ad

Merrill Knox — Fri, 01 Feb 2013 15:40:31 +0000

If you’re planning on watching the Super Bowl in Scranton this weekend, you’ll see a commercial that the rest of the country won’t.

Paper company Dunder Mifflin is airing a 30-second spot (watch it below) only in the Scranton-Wilkes Barre market, on CBS affiliate WYOU. The Dunder Mifflin brand name was made famous as the fictional company in NBC’s “The Office,” which takes place in Scranton. Staples manufactures a line of paper with the Dunder Mifflin name under license from NBC’s parent company, Comcast.

The one-market ad buy is similar to a tactic used by Old Milwaukee beer last year. The ad, featuring Will Ferrell, aired only on KNOP in North Platte, Neb.

To watch more of this year’s Super Bowl ads, visit our sister site, AgencySpy.

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Scranton’s WBRE-WYOU Set to Launch in HD

Merrill Knox — Fri, 10 Feb 2012 14:07:37 +0000

Starting in April, newscasts on WBRE-WYOU, Nexstar’s Scranton duopoly, will be in high definition, the company announced today.

The HD newscasts will launch following “significant investments” in the studio and and production equipment, according to a Nexstar statement. The station was outfitted with new HD cameras, a redesigned studio, enhanced forecasting and weather presentation tools and HD upgrades for master control operations.

CBS-affiliate WYOU will also get two additional newscasts, at noon and 7 p.m. on weekdays, as part of the expansion. In a statement, Nexstar said the changes demonstrate “unwavering dedication to delivering an exceptional experience.”

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Robert Bee Named GM of WBRE-WYOU

Andrew Gauthier — Fri, 13 Jan 2012 12:45:13 +0000

Robert Bee has been named vice president and general manager of WBRE in Wilkes-Barre-Scranton. In addition to overseeing the Nexstar Broadcasting-owned NBC-affiliate, Bee will be in charge of WYOU, the market’s CBS-affiliate, based on a joint operating agreement between Nexstar and Mission Broadcasting, which owns WYOU.

Bee has spent the last 18 years working in Pennsylvania broadcasting. Most recently, he served as director of sales at WTAE in Pittsburgh. He is replacing Louis Abitabilo, who is retiring.

“Bob has a long-term record of generating exceptional results through his experience and leadership,” Nexstar executive vice president Tim Busch said, in announcing the move. “He brings to his new position an impressive background in all aspects of our business, having led teams that delivered compelling and effective marketing solutions for local and national advertisers.” continued…

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