TVNewser LostRemote SocialTimes AgencySpy FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily more GalleyCat AppNewser UnBeige PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Tampa’s WFLA to Launch 7 p.m. Newscast

Tampa NBC-affiliate WFLA has announced the launch of a 7 p.m. newscast beginning July 30.

The newscast’s debut coincides with the start of the Olympics, which will air on NBC. It will be anchored by Jennifer Leigh, who currently anchors WFLA’s 6 and 11 p.m. newscasts, and one other person who has yet to be hired, according to the Tampa Tribune.

“There are plenty of options for news out there, but we don’t think there are people watching hour after hour of news,” WFLA news director Don North said. “We are looking at plenty of people who are not able to see the news before, because they were driving home.”

The newscast will be different from a traditional newscast, with “anchors strolling in the studio in front of screens,” according to the Tribune.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.