TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Tampa’s WFLA to Launch 7 p.m. Newscast

Tampa NBC-affiliate WFLA has announced the launch of a 7 p.m. newscast beginning July 30.

The newscast’s debut coincides with the start of the Olympics, which will air on NBC. It will be anchored by Jennifer Leigh, who currently anchors WFLA’s 6 and 11 p.m. newscasts, and one other person who has yet to be hired, according to the Tampa Tribune.

“There are plenty of options for news out there, but we don’t think there are people watching hour after hour of news,” WFLA news director Don North said. “We are looking at plenty of people who are not able to see the news before, because they were driving home.”

The newscast will be different from a traditional newscast, with “anchors strolling in the studio in front of screens,” according to the Tribune.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!