“Robert brings great leadership and experience to our sales organization,” said Tony Canales, president and general manager of KTMD. “We welcome him to our growing Telemundo Houston family, as we strive to provide solutions-based, multi-platform opportunities targeted to serve advertisers’ business needs.”
Sarabia comes to KTMD from Azteca America’s Houston station KYAZ where he was the vice president and general manager. Before KYAZ, Sarabia worked for Univision Network.
“Telemundo Houston is the fastest-growing premium Spanish-language TV station in the market today, delivering significant growth opportunities for advertisers,” said Sarabia in a statement. “I look forward to contributing to KTMD’s momentum by translating continued audience ratings gains into advertiser-focused solutions.”