TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Top 20 TV Markets for Opening Ceremony Viewing

As you may have read, the London Games Opening Ceremony was the most-watched opening to an Olympics ever in the U.S. with 40.7 million viewers tuning in Friday night. That’s a million more than watched the 1996 Atlanta games (39.8 million viewers) and almost 6 million more than watched the Beijing opening ceremony four years ago (34.9 million viewers).

Here are the top 20 metered markets in rating and share (8 p.m. – 12:02 a.m. ET/PT on Friday, July 27, 2012):

1. San Diego (KNSD) 27.8/49
T2. Washington D.C. (WRC) 26.8/48
T2. West Palm Beach (WPTV) 26.8/48
4. Salt Lake City (KSL) 26.6/50
5. Denver (KUSA) 26.4/51
6. Norfolk (WAVY) 26.3/42
7. Sacramento (KCRA) 25.4/47
T8. Kansas City 25.0/44 (KSHB)
T8. Richmond (WWBT) 25.0/41
10. Columbus (WCMH) 24.9/43
T11. Boston (WHDH) 24.8/45
T11. Indianapolis (WTHR) 24.8/45
13. Seattle (KING) 24.4/48
14. Los Angeles (KNBC) 24.2/44
15. Atlanta (WXIA) 24.1/39
T16. Philadelphia (WCAU) 24.0/40
T16. Jacksonville (WTLV) 24.0/39
T18. Austin (KXAN) 23.9/44
T18. Ft. Myers (WBBH) 23.9/43
20. Portland (KGW) 23.8/48

After the jump, the Top 20 markets for Saturday, the first night of competition (8:30-11:28 p.m. ET/PT on July 28, 2012):

1. Salt Lake City (KSL) 23.9/46
2. San Diego (KNSD) 22.8/43
3. Kansas City (KSHB) 22.4/42
4. Columbus (WCMH) 21.5/39
5. Ft. Myers (WBBH) 21.3/40
6. Milwaukee (WTMJ) 20.6/38
7. Denver (KUSA) 20.5/44
8. Indianapolis (WTHR) 20.4/39
9. Sacramento (KCRA) 20.2/41
10. Nashville (WSMV) 19.6/34
11. Oklahoma City (KFOR) 19.2/32
12. St. Louis (KSDK) 18.9/35
13. Richmond (WWBT) 18.7/33
14. Portland (KGW) 18.5/41
T15. San Francisco (KNTV) 18.4/40
T15. Boston (WHDH) 18.4/36
T17. Norfolk (WAVY) 18.3/30
T17. Albuquerque (KOB) 18.3/34
T17. Jacksonville (WTLV) 18.3/31
20. Phoenix (KPNX) 18.1/32

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!